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Emil P.
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Emil P.

Senior Google Ads Strategist | Scaling Businesses Profitably

𝐈 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐬𝐜𝐚𝐥𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐲, 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐥𝐞𝐚𝐝 𝐪𝐮𝐚𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐭𝐮𝐫𝐧 𝐩𝐚𝐢𝐝 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐢𝐧𝐭𝐨 𝐚 𝐦𝐨𝐫𝐞 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐚𝐛𝐥𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐜𝐡𝐚𝐧𝐧𝐞𝐥. With 8+ years of Google Ads experience, $10M+ in ad spend managed, and experience across 60+ businesses, I work with established companies that need more than someone to manage campaigns. They need a clear strategy, reliable tracking, and decisions grounded in business performance. 𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐦𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭? You work directly with a senior Google Ads strategist, not a salesperson who hands your account to a junior team. I personally manage the strategy, execution, optimisation, and performance analysis, with a focus on the metrics that actually matter to your business: qualified leads, customer acquisition costs, revenue, and return on ad spend. I specialise exclusively in Google Ads because depth matters more than trying to do everything. 𝐇𝐨𝐰 𝐈 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐠𝐫𝐨𝐰: • Google Ads strategy, campaign builds, and account restructures • Scaling advertising budgets while protecting efficiency and lead quality • Advanced conversion tracking with GTM and GA4 • Keyword research, ad copy, and search intent optimisation • Lead quality improvement and conversion funnel alignment • Performance forecasting, account audits, and strategic reporting 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐚𝐭 𝐠𝐨𝐞𝐬 𝐛𝐞𝐲𝐨𝐧𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I've worked across SaaS, ecommerce, education, travel, and other competitive markets, adapting campaign strategy to each business's economics and growth objectives. For example, I helped MyArchitectAI scale monthly Google Ads spend from approximately $2,000 to $50,000 in six months by restructuring campaigns, implementing portfolio bid strategies, and segmenting campaigns by geography to identify stronger growth opportunities. For European Watch Company, a luxury watch retailer, I helped scale monthly Google Ads spend from approximately $7,000–$8,000 to $65,000 through improved conversion tracking, Merchant Center optimization, product-level campaign segmentation, and the progressive expansion of campaign types. Every account requires a different approach. I focus on understanding what's limiting performance before deciding what needs to change. 𝐖𝐡𝐨 𝐈 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡: Founders and CMOs with established businesses, a proven offer, and a Google Ads budget of $5K+ per month who are ready to scale with a more strategic approach. If you're looking to scale your campaigns, improve lead quality, or get more reliable performance from your advertising budget, send me a message with some context about your business and current challenges. Let's discuss your goals and whether my approach is the right fit.

🇲🇰Skopje, North Macedonia$75/hr100% JSS4.83 (40)Since Jun 2021
GlobeUpwork

Earnings and projects

MRR
$3.5k

Last 6 months ÷ 6

World#10,070 / 412k
🇲🇰Country#31 / 1,526
Revenue, last 30 days
$4.5k

Last 6 months: $21k

World#6,660 / 412k
🇲🇰Country#17 / 1,526
Total earnings
$122k

Billed in all: $123k

World#31,033 / 412k
🇲🇰Country#113 / 1,526
Per project
$1.6k

$21k in the last 6 months

World#89,111 / 412k
🇲🇰Country#462 / 1,526
Projects, last 6 months
1
100% fixed0% hourly
World#128,096 / 412k
🇲🇰Country#422 / 1,526
Projects in all
74

Across 77 contracts

87% fixed13% hourly
World#40,168 / 412k
🇲🇰Country#166 / 1,526

Earnings, last 30 days

$123k+$4.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$117.5k$120.0k$122.5k$125.0kOct 9Oct 24Nov 8

Skill rankings: Top 2% in Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

  1. #9Display Ad Campaign172 freelancers · 🇲🇰 #1Top 5%
  2. #16Google Display Network379 freelancers · 🇲🇰 #1Top 4%
  3. #72Bing Ads856 freelancers · 🇲🇰 #1Top 8%
  4. #97Google Ad Manager1,806 freelancers · 🇲🇰 #1Top 5%
  5. #187Google Tag Manager3,074 freelancers · 🇲🇰 #1Top 6%
  6. #273Google Analytics6,285 freelancers · 🇲🇰 #1Top 4%
  7. #289PPC Campaign Setup & Management5,012 freelancers · 🇲🇰 #1Top 6%
  8. #505Lead Generation26,344 freelancers · 🇲🇰 #2Top 2%