Emil P.
Senior Google Ads Strategist | Scaling Businesses Profitably
𝐈 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐬𝐜𝐚𝐥𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐲, 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐥𝐞𝐚𝐝 𝐪𝐮𝐚𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐭𝐮𝐫𝐧 𝐩𝐚𝐢𝐝 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐢𝐧𝐭𝐨 𝐚 𝐦𝐨𝐫𝐞 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐚𝐛𝐥𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐜𝐡𝐚𝐧𝐧𝐞𝐥. With 8+ years of Google Ads experience, $10M+ in ad spend managed, and experience across 60+ businesses, I work with established companies that need more than someone to manage campaigns. They need a clear strategy, reliable tracking, and decisions grounded in business performance. 𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐦𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭? You work directly with a senior Google Ads strategist, not a salesperson who hands your account to a junior team. I personally manage the strategy, execution, optimisation, and performance analysis, with a focus on the metrics that actually matter to your business: qualified leads, customer acquisition costs, revenue, and return on ad spend. I specialise exclusively in Google Ads because depth matters more than trying to do everything. 𝐇𝐨𝐰 𝐈 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐠𝐫𝐨𝐰: • Google Ads strategy, campaign builds, and account restructures • Scaling advertising budgets while protecting efficiency and lead quality • Advanced conversion tracking with GTM and GA4 • Keyword research, ad copy, and search intent optimisation • Lead quality improvement and conversion funnel alignment • Performance forecasting, account audits, and strategic reporting 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐚𝐭 𝐠𝐨𝐞𝐬 𝐛𝐞𝐲𝐨𝐧𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I've worked across SaaS, ecommerce, education, travel, and other competitive markets, adapting campaign strategy to each business's economics and growth objectives. For example, I helped MyArchitectAI scale monthly Google Ads spend from approximately $2,000 to $50,000 in six months by restructuring campaigns, implementing portfolio bid strategies, and segmenting campaigns by geography to identify stronger growth opportunities. For European Watch Company, a luxury watch retailer, I helped scale monthly Google Ads spend from approximately $7,000–$8,000 to $65,000 through improved conversion tracking, Merchant Center optimization, product-level campaign segmentation, and the progressive expansion of campaign types. Every account requires a different approach. I focus on understanding what's limiting performance before deciding what needs to change. 𝐖𝐡𝐨 𝐈 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡: Founders and CMOs with established businesses, a proven offer, and a Google Ads budget of $5K+ per month who are ready to scale with a more strategic approach. If you're looking to scale your campaigns, improve lead quality, or get more reliable performance from your advertising budget, send me a message with some context about your business and current challenges. Let's discuss your goals and whether my approach is the right fit.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $21k
Billed in all: $122,996$123k
$21k in the last 6 months
Across 77 contracts
Earnings, last 30 days
Skill rankings: Top 2% in Lead Generation
Ranked by MRR among everyone on Upwork with the skill.
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