Marcus R.

Digital Marketing Expert | Fractional CMO | Growth Strategist

Are you looking for strategic marketing leadership that drives results—not just activity? I’m Marcus, a senior digital marketing expert and fractional CMO with 10+ years of experience building and scaling marketing engines for high-growth DTC and B2B brands across Europe. I specialize in turning complexity into clarity, aligning marketing with real business goals, and leading execution that delivers measurable ROI. ✅ What I Bring to the Table: • Strategic, data-backed marketing & insights (go-to-market, audits, etc.) • Full-funnel marketing architecture (SEO, CRO, Email, PPC, Content, UX) • Marketing automation and retention strategy (AI-powered) • Cross-functional leadership and team building • Process optimizazion and automation (reducing manual & repetitive work) • Performance reporting, KPI modeling, and optimization • Optimized, and A.I.-supported marketing processes 💎 Ask for a special discount if you are with a non-profit or in the start-up phase. 🧠 Selected Work: • ASSUGRIN (Switzerland): +300% YoY subscriber growth via CRO & pop-up strategy • RECARO: Relaunch Digital Branding for international licensees (Branding & Social Marketing Guidelines) • Kenvue (ex-Johnson & Johnson): Organic growth for multinational brands • Klier Hair World: Holistic performance marketing strategy and organic growth • Xentral ERP: Full-funnel Conversion Rate Optimization Whether you’re preparing for a relaunch, stuck in growth plateaus, or building a marketing engine from scratch—I’ll help you define the strategy, set the right KPIs, and build a system that scales. ⸻ Let’s work together if you need: ✔️ A senior digital marketing strategist with a founders' mindset ✔️ Strategic clarity that aligns marketing with business outcomes ✔️ A thought partner who brings experience, speed, and transparency 📬 Message me to schedule a free 15-minute intro call. Let’s talk goals and see if we’re a fit. 🔑 Keywords: Digital Marketing, Marketing Strategy, Start-Up Strategy, Go-To-Market, Fractional CMO, Marketing Leader, AI Automation, Growth Marketing, Conversion Optimization