Michael G.

Having managed email and SMS campaigns for Foot Locker and Home Depot — reaching over 10 million subscribers — I bring enterprise-level strategy to e-commerce brands ready to turn their CRM into a top revenue channel. Pain Points I Can Help You With: Missing revenue opportunities due to lack of automated email and SMS flows Email and SMS isn't driving revenue or ROAS despite ongoing campaigns Struggling to increase KPIs due to a lack of content and audience strategy ✅ Client Results: 3–5X Higher ROAS: Converting clicks into sales $200K+ in revenue attributed to a single A/B test $200K+ in revenue attributed to automation flows — welcome series, cart recovery, post-purchase upsells, and winback campaigns How am I different? Unlike most freelancers, I developed my email and SMS expertise at Foot Locker and Home Depot — managing campaigns sent to over 10+ million subscribers. I specialize in building high-performing content and audience strategies that connect the right message to the right customer at the right moment, turning Email and SMS into a measurable revenue channel. ✍️ Past Clients: The Foot Locker, Kids Foot Locker, Champs, Foot Locker Canada, Champs Canada, Home Depot, Hux, and fast-growing DTC brands. ESP tools I use: Klaviyo, Postscript, Attentive, Bluecore, Braze, ConvertKit ✅ Certifications from Klaviyo ☑️ How I Can Help You: Build automated flows: Welcome series, abandoned carts, post-purchase upsells, winback campaigns, and more Build email and SMS campaigns with precision segmentation strategy Run A/B tests with holdout groups to measure true incremental impact Deliver clear reporting on revenue, ROAS, engagement, and actionable next steps How I work: Based in EST (Virginia) Available via Slack, Teams, or email — I respond promptly Organized with Airtable, Trello, Notion, or your preferred project management tool