Emaan I.

$9,000 → $110,755 per month for a DTC brand. Not by running more ads. By finding the right angles first. Meta & Tiktok Ads Media Buyer and Creative Strategist with 7+ years in performance marketing, 67+ brands scaled, $30M+ revenue generated, and Rising Talent on Upwork. • Research-first creative strategy. $30M+ in tracked Meta Ads data behind every angle decision. • The Creative Performance Loop. Hook rate and hold rate tracked daily, new angles briefed weekly. • I use account data to see what is working, what is not, what we should test next, and what to scale or replace. • Contribution margin grows while ad spend stays flat. ━━━━━━━━━━━━━━━━━━━━━━━━━━━ You are spending $5K to $100K per month on Meta Ads. Your ROAS looks acceptable. But your creatives keep dying every two weeks. You are producing more creative. Briefing more UGC creators. Running more tests. Nothing moves the needle. You are stuck in the Creative Drain Trap. Your media buyer makes ads. Tests them. Most fail. You pay for all of it. Then they make more. Nobody asks why a cold stranger would stop scrolling for your product in the 1.7 seconds before they keep going. It is an angle problem. And when the creative is the bottleneck, increasing spend or making more ads does not solve it. That is where media buying and creative strategy need to work together. ━━━━━━━━━━━━━━━━━━━━━━━━━━━ How The Creative Performance Loop Works: As a Meta Ads Media Buyer and Creative Strategist I built a 3-phase system that finds your highest-probability angles before a single dollar goes into production: Phase 1 Research: Competitor creative audit, audience psychology mapping, awareness stages, market sophistication, platform trend analysis. 80-page deep dive. Phase 2 Angle Generation: 5 to 8 hypotheses ranked by data. Hook, format, persona and offer structure decided before a single script is written. Phase 3 Brief Production: Full production-ready briefs. Hook, script, visual direction, CTA. Zero additional work from you. Once the ads are live, I use the performance data to see which angles, hooks and creatives are actually working, and use the results to determine what gets scaled, iterated, or replaced. ━━━━━━━━━━━━━━━━━━━━━━━━━━━ Recent Results: - DTC supplement brand: $0 to $52,929 per month in 60 days. 231% month over month growth - DTC Women's fashion brand: $700K to $1.5M per month. 8x ROAS maintained - DTC Snacks brand: $586,761 in Meta Ads revenue across 7 months. 14,001 orders - DTC Skincare brand: $16K to $38K per month in 90 days. ROAS 1.99x to 4.1x - DTC Outdoor Brand: $7,769 to $41,727 per month in 4 months. 3.23x peak ROAS ━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗚𝗲𝘁: 🎯 Creative Strategy: • Competitor research, audience psychology mapping and platform trend analysis • Ad concepts and creative briefs for Meta Ads built on buyer psychology • UGC scripts with hooks built on buyer psychology • VSL scripts for cold traffic • Angle development and creative testing frameworks • Production-ready briefs with hook, script, visual direction and CTA • Angle scoring matrix so you know exactly what to test first • Landing page alignment so your pages match the winning angles 📊 Meta Ads Management: • Full account audit + action plan • Campaign setup and account structure • Media buying and budget allocation • Creative testing across offers, hooks, angles and formats • Scaling and performance optimization • Weekly optimizations and performance reviews • CPA, ROAS and contribution margin analysis • Landing page & conversion rate optimization (CRO) recommendations • Transparent performance reporting with clear next steps ━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🛠️ Tools I work in: → Atria → BrandSearch → Foreplay → GetHookd AI → Meta Ads Library → Motion → ChatGPT, Claude, Gemini and other AI copy & research tools ━━━━━━━━━━━━━━━━━━━━━━━━━━━ I work best with DTC eCommerce brands spending $5K+ per month on Meta Ads where creative is the bottleneck, not the product. If your ROAS is declining and you do not know why, send me a message. Tell me what you are selling, what is running and what is not converting. I will tell you within 24 hours whether I can help. Emaan Media Buyer & Creative Strategist