Brandon P.

Growth & Revenue Leader | Paid Media | Funnels | Lifecycle | Analytics

I help B2B and B2C organizations build measurable growth systems that improve pipeline, customer acquisition efficiency, conversion rates, and return on investment. With 15+ years of experience, I’ve directed strategy and performance across more than $100 million in cumulative media investment for enterprise, mid-market, and growth-stage organizations. I develop growth and demand-generation strategies, optimize paid-media investment, improve customer journeys, conversion rates, improve CRM and lifecycle programs, align marketing with sales, and build measurement systems that connect marketing activity to pipeline and revenue. My experience spans SaaS, automotive, insurance, financial services, real estate, e-commerce, and multi-location businesses. Companies I’ve worked with include Toyota, McDonald’s, Los Angeles Chargers, First Citizens Bank, Farmer John, Pala Casino Spa & Resort, PetroSkills, Faronics, and Osher CPAs. Core Capabilities • Demand generation: paid media and organic growth • Customer acquisition strategy • Funnel and conversion optimization • CRM, lifecycle marketing, and lead management • Marketing analytics, attribution, and measurement • Revenue operations and sales alignment Paid Search | SEM | PPC (Google, Bing) •Reduced PetroSkills paid search spend 3.5% through GA4 attribution analysis and branded vs organic search optimization without decreasing lead volume •Developed and optimized Google Search campaigns for a large residential real estate company, generating leads at 45% below CPL goals •Increased OneWest Bank B2B lead volume month-over-month through Google SEM optimization, contributing to a 10% increase in new checking account customers •Increased LA Chargers season ticket sales 10% through SEM and paid media optimization initiatives •Doubled lead volume within 6 months for Pala Casino Spa & Resort through Google Ads optimization and acquisition strategy improvements •Reduced wasted spend and improved lead quality through campaign restructuring, audience segmentation, attribution analysis, and conversion optimization across Google Ads accounts Paid Social (LinkedIn, YouTube, Facebook, Instagram, TikTok) •Generated thousands of Facebook and Instagram leads per day for Medicare insurance campaigns averaging $7.50 CPL and $250 CPA, outperforming CPL and CPA goals by 25% •Created and optimized paid social campaigns targeting government employees approaching retirement, generating 200% of expected lead volume at 50% of CPL goals •Reduced Toyota paid social CPA by 49% while lowering CPL 20% and increasing lead volume 20% month-over-month through campaign optimization and creative strategy improvements •Developed paid social acquisition and funnel optimization strategies for automotive, healthcare, financial services, SaaS, eLearning, and B2C organizations •Built and optimized Meta lead generation campaigns utilizing audience segmentation, creative testing, lifecycle follow-up, and funnel optimization strategies to improve conversion performance •Developed in-app display strategy for McDonald’s Big Mac campaign in the Los Angeles market, contributing to a 30% increase in foot traffic Growth Strategy | CRM | Lifecycle | Attribution •Partnered with sales and SDR teams to drive pipeline generation for endpoint security SaaS solutions, generating an average of $6,750 in pipeline per demo booked while achieving 80% demo attendance through multi-channel demand generation initiatives •Drove 166% increase in online purchases generating $118K in incremental revenue through performance marketing and conversion optimization initiatives for an eLearning and B2B training company •Built CRM automation, lifecycle marketing, lead routing, and nurture workflows to improve lead-to-meeting conversion and sales follow-up efficiency •Partnered cross-functionally with sales, marketing operations, and analytics teams to improve attribution visibility, CRM reporting, lead scoring, and funnel performance •Led integrated growth and acquisition initiatives across paid media, lifecycle marketing, outbound strategy, conversion optimization, and attribution reporting for SaaS and service businesses •Improved website and funnel conversion performance through CRO, landing page optimization, lifecycle automation, and follow-up process improvements •Supported acquisition-driven expansion initiatives for CPA and professional services organizations by improving lead management workflows and sales alignment processes •Managed paid media strategy across Google, Meta, LinkedIn, YouTube, and display channels with consistent focus on CAC efficiency, CPL reduction, ROAS, and conversion optimization •Built performance reporting frameworks and dashboards utilizing GA4, CRM reporting, attribution analysis, UTMs, and funnel metrics to support growth decision-making