Lucas H.
Google Ads Expert (Certified) | PPC Specialist
I’m a certified Google Ads and Bing Ads specialist with 8+ years of experience managing high‑performing Search, Display, Discovery, Performance Max, and YouTube campaigns. I’ve successfully handled monthly ad budgets ranging from $1,000 to over $100,000, consistently delivering strong ROI and scalable lead growth. My expertise includes running lead generation campaigns across higher education, legal, medical, and local service industries. With a deep understanding of platforms such as Google Ads, Bing Ads, and YouTube Ads, I am well-versed in developing strategies that maximize ad performance and drive conversions. By staying up-to-date with industry trends and leveraging data-driven insights, I consistently deliver exceptional results for my clients. With a strong focus on detail and client satisfaction, I am dedicated to helping businesses thrive in the competitive online advertising landscape. Services offered: Google AdWords PPC ★ Account Audit ★ Optimization ★ Campaign Setup ★ Conversion Tracking Setup ★ Campaign Management ★ Display Advertising ★ YouTube Advertising ★ Discovery Ads ★ Performance Max Campaigns ★ Google Shopping Ads Bing Campaigns ★ Campaign Setup ★ Account Setup ★Conversion Tracking ★Account Audit ★Optimizations ★Campaign Management How I approach Projects: ★ Stay up-to-date on best practices and industry news ★ Active listening to understand your business and the goals you have for your project ★ Unique strategies to improve performance of campaigns ★ Someone who cares about helping you succeed and bringing value to your organization ★ Analytically minded to make the best decisions with the data available ★ Extensive research to understand your business, your competitors, and the market
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.2k
Billed in all: $19,339$19k
$396 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 31% in Lead Generation Strategy
Ranked by MRR among everyone on Upwork with the skill.
- #185Marketing Audit582 freelancers · 🇺🇸 #55Top 32%🇺🇸#55 of 164
- #352Bing Ads856 freelancers · 🇺🇸 #69Top 41%🇺🇸#69 of 185
- #375YouTube Ads1,131 freelancers · 🇺🇸 #33Top 33%🇺🇸#33 of 124
- #422Lead Generation Strategy1,364 freelancers · 🇺🇸 #44Top 31%🇺🇸#44 of 146
- #492Google Ads Account Setup1,074 freelancers · 🇺🇸 #59Top 46%🇺🇸#59 of 112
- #523Google Ads Audit1,171 freelancers · 🇺🇸 #67Top 45%🇺🇸#67 of 128
- #688Google Ads Account Management1,516 freelancers · 🇺🇸 #84Top 45%🇺🇸#84 of 168
- #1,179Google Tag Manager3,074 freelancers · 🇺🇸 #154Top 38%🇺🇸#154 of 385