Laura Alejandra R.

I help startups, entrepreneurs, and growing businesses streamline operations, launch products, and scale efficiently. With 10+ years of international experience across Dubai, Europe, China, the US, and LATAM, I specialize in aligning strategy with execution — transforming fragmented workflows into structured, scalable systems. My background spans e-commerce, travel tech, app development, and digital platforms, working closely with founders and C-level teams in fast-paced startup environments. Over the past 5+ years as a freelancer, I’ve led complex, cross-functional projects including global operations transitions (such as relocating headquarters from Asia to LATAM during high-growth e-commerce cycles), international product sourcing optimization (shifting supply chains from China to Vietnam for cost efficiency), and multiple Web2/Web3 app and product launches. I bring experience in: • Business operations & workflow optimization • End-to-end app and product launches • E-commerce & Amazon operations • Global product sourcing & supply chain coordination • Cross-functional project management (marketing, design, product, merchandising) • Automation & systems implementation (5+ years ClickUp, Trello, Shopify, GetAccept, Google Workspace) • Digital marketing performance and Advertising Meta & TikTok • Stakeholder coordination across distributed global teams My added value is combining operational leadership with digital execution — connecting physical products, tech platforms, and marketing workflows into one delivery system.