Bouchala M.

Direct Response Video Editor | Meta & TikTok, VSL, Reels, Shorts, UGC

Your ideal customer doesn't buy your product. They buy outcomes. The same is true for ads: nobody clicks because the edit looks nice, they click because the video made them feel something and showed them a way out of a problem. If your creative is dying fast, you don't have enough variations to keep testing, or what you're getting back looks templated instead of considered, that's rarely just a product problem, or even just a structure problem. On paid social, the creative itself drives the audience: the footage, visuals, animation, text, and voice all decide whether someone stops scrolling. I help DTC, e-commerce, and service brands fix exactly that: direct-response video built around a real hook, the problem your audience feels, and a clear path to your offer. Before I edit a single frame, I study your persona and offer: who you're speaking to, their problem, how your product solves it, and what formats already work in your niche, refreshing what's proven or building something new. The CTA comes from your brief; my job is earning the click before it. I apply this across different products, software, wellness, physical goods, service brands, because the niche is just the subject matter.Understanding the persona and the offer is the constant craft. 🔶 What I create: - UGC & Direct Response Video Ads - Meta & TikTok Ads Creatives - Instagram Reels & Short-Form Videos - VSL & Mini VSL Editing - Founder / Talking-Head Videos - Educational Ads - Motion Graphics & Explainer Videos CPA and ROAS depend on targeting and budget, and that side belongs to your media buyer, not me. My focus stays on the creative. I worked with The Longevity Store, a supplement brand, for more than 8 months. As part of their creative team, I helped produce adcreatives that contributed to scaling their ad spend to $200K a month. I've also supported The Loudcup Company, Moodey, Sistership Circle, Feedbird, and more. Top Rated Plus, 100% Job Success Score across 30+ completed jobs. I work in packages or retainers, not hourly bidding wars. I'm not the cheapest option, and I only take on a small number of brands at a time. Right now I'm open to 1 or 2 new clients. If you want an editor who thinks in personas and offers, send me your product and current creative challenge. Let's talk. 🔶 Highlighted Skills: Facebook ad videos, UGC videos, D2C videos, Direct Response videos, DTC, Instagram videos, promo videos, Instagram reels, Facebook reels, Video sales letter, VSLs, captions, animated captions, Canva, social media marketing, AI video, Direct response copywriting, ad copy, facebook ads, Instagram ads, short video ads, tiktok ads, direct response