Lucy M Z.
Graphic Design for B2B, B2C, DTC | Branding & Art Direction
My background is diverse with experience in graphic design, art direction, UX design, social media, packaging design, photo shoots, video, animations, digital and print advertising, copywriting and marketing as well as brand identity and people management. I have worked in the retail, tech, oil and gas, sports betting, fashion, home, hospitality, and upscale restaurant industries, creating award-winning work for B2B, B2C, and DTC clients on both a local and global scale. I have a love for all things creative, am very passionate about what I do, and am inspired by the world around me. Proficient with: Windows, Mac, Word, Excel, PowerPoint, Outlook, Entourage, Lotus, Keynote, Photoshop, Illustrator, InDesign, Sketch, Figma, Canva Specialties: Digital and print assets, art direction, graphic design, marketing, social media, UX design, video, animated graphics, branding, strategic development of ad campaigns, OOH advertising, programmatic advertising, design and lay-out of marketing collateral, POS signage, window signage/graphics, designing for apparel - all over prints, repeats and colorways, graphics
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.4k
Billed in all: $66,128$66k
$1.2k in the last 6 months
Across 8 contracts
Earnings, last 30 days
Skill rankings: Top 15% in Cards & Flyers
Ranked by MRR among everyone on Upwork with the skill.
- #45Banner Ad217 freelancers · 🇺🇸 #7Top 21%🇺🇸#7 of 20
- #77Cards & Flyers513 freelancers · 🇺🇸 #13Top 15%🇺🇸#13 of 68
- #77Digital Ad Campaign405 freelancers · 🇺🇸 #23Top 19%🇺🇸#23 of 145
- #99Animated GIF652 freelancers · 🇺🇸 #14Top 15%🇺🇸#14 of 72
- #400Art Direction1,623 freelancers · 🇺🇸 #122Top 25%🇺🇸#122 of 477
- #405Ebook Design1,851 freelancers · 🇺🇸 #78Top 22%🇺🇸#78 of 290
- #582Email Design2,188 freelancers · 🇺🇸 #101Top 27%🇺🇸#101 of 386
- #1,308Social Media Design6,511 freelancers · 🇺🇸 #199Top 20%🇺🇸#199 of 711