Faycel N.
Direct Response Creative Strategist for E-commerce Brands
Hello, I'm Faycel 👋 I help DTC and Health & Wellness brands scale aggressively through high-converting ad creatives built on timeless direct response principles and up to date creative trends that 90% of creative strategists completely ignore. I've been in the marketing trenches since 2020, started with dropshipping, spent $100K+ of my own money on Facebook ads, since then I took tons of courses and copywriting books By late 2023, I started offering direct response copy as a service here on upwork, starting with VSLs and advertorials then I niched down on creative strategy and never looked back. In the last year alone I managed to do over $6M revenue through my creatives (authentic numbers) and I'm on track to be an 8 figure creative strategist this year 2026. 📈 Verified Case Studies: ✔️ Helped in scaling a Health & Wellness brand from $1.7M/mo → $5M/mo in 6 months 3X monthly revenue through winning ad scripts, iteration systems, SOPs, and weekly strategy calls. Total own revenue generated: $4M+ ✔ ️ Took a brand from $22K/mo → $267K/mo in ad spend in just 2 months (10X scale). The brand crossed $2M in revenue in under 4 months through high-converting creatives and a proven iteration system. ✔ ️ Managed full creative strategy ownership for a brand for 6+ months $1.2M+ generated, never dipping below $200K/mo, with a fully automated process that freed the founder from day-to-day creative operations. 💬 What Clients Say: ⭐⭐⭐⭐⭐ 🗣️ "A really good experience! I've been working with Faycel for five months now, and the quality of his scripts is exceptional. It really helped me accelerate the growth of my e-commerce brand. I highly recommend him!" ⭐⭐⭐⭐⭐ 🗣️ "Faycel is a master at crafting direct response scripts. His ability to adapt, refine, and structure scripts with precision makes a real difference for us. His expertise in both copywriting and creative direction is truly invaluable!" ⭐⭐⭐⭐⭐ 🗣️ “I'm really happy about the hire, for July, I’ve decided to make a one-time exception for you and give you an increased bonus equivalent to 30% of your salary for that month due to your exceptional results ($1750 bonus), keep doing the good work” ⚡ What Makes Me Different? Where 90% of creative strategists fall short: they never surf on “the ads trend waves” 🌊. They rely solely on marketing principles from books written 20 years ago. It’s true the fundamentals matter. But today’s attention span requires structuring ads in a viral engaging way. I live inside spy tools and ad libraries. I study 8 and 9-figure brands' creative machines daily. I spot the waves before they peak and I build your creatives to ride them. That's where the millions are made. 🔁 My 5-Step Process: 1️⃣ Brand & Audience Research → USPs, pain points, desires, language. 2️⃣ Competitor Research → Identify trends and what's already winning in your market. 3️⃣ Copy & Concept Development → Test angles, structures, awareness levels and avatars. 4️⃣ Find Winners & Double Down → Scale aggressively once winning variables are identified. 5️⃣ Iteration Arsenal → Maximize revenue from every winning creative. ✅ This is a great fit if: ⚈ You're a DTC or Health & Wellness brand spending over $100K+/mo on ads ⚈ You want a creative strategist who takes full ownership not just a script writer ⚈ You're serious about scaling and open to a data-driven, trend-aware approach ❌ Not a fit if: ⚈ You only offer performance, and dont wanna invest to scale ⚈ You don't have a good product market fit. ⚈ You micro manage and don't trust the talent’s skills 👉Drop me a message with your brand name and I'll come back with a quick audit on your creatives (Loom video: analyzing your ad library, with custom recommendations)
Earnings and projects
An estimate from an earlier read
Last 6 months: $8.6k
Billed in all: $48,426$48k
$1.4k in the last 6 months
Across 7 contracts
Across 53 contracts
Earnings, last 30 days
No data since Nov 5, 2026.
Skill rankings: Top 4% in Creative Writing
Ranked by MRR among everyone on Upwork with the skill.
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