Chris S.

I help early-stage and growth-stage companies turn scattered marketing activity into a clear growth strategy they can actually execute. I'm a former VP of Marketing and fractional CMO with 15+ years building brands, acquisition systems, marketing teams, and go-to-market strategies. At Soundstripe, I helped take the brand from near-unknown to nationally recognized, building the marketing function across content, social, podcast, YouTube, paid acquisition, lifecycle marketing, brand, partnerships, and conversion optimization. Today I work as a fractional CMO with several companies, mostly in SaaS, subscription, technology, music, and the creator economy. I plug in as senior marketing leadership without the full-time hire. I can help you with: Go-to-market strategy and launch planning Content Strategy and Distribution Fractional CMO and interim marketing leadership Positioning, messaging, and offer development Demand generation and customer acquisition strategy Paid media strategy and performance oversight Funnel analysis and conversion-rate optimization Marketing team structure, hiring, and management KPI development, forecasting, and executive reporting Agency, freelancer, and vendor management Turning high-level strategy into a practical execution roadmap I'm most useful when a founder knows marketing needs to be stronger but isn't sure what to prioritize, who to hire, or how to connect campaigns to revenue. My approach is direct and commercial. I assess the business, find the highest-leverage opportunities, set clear priorities, and help the team execute against measurable goals. What clients have said: "Chris is an experienced marketing leader with a deep understanding of how to execute, plan, socialize initiatives, and delegate work." Jon Shearer, Founder, Cadence Co. "If you're an early-stage startup looking to strengthen your marketing, Chris has been there and done that." Travis Terrell, Co-Founder and Co-CEO, Soundstripe Send me a note with a brief overview of your company, growth stage, and current marketing challenge, and I'll tell you where I think I can help most.