JOVANIE L.

Retail Media Manager & PPC Specialist with nearly 10 years of eCommerce experience, backed by a foundation in Mathematics education and hands-on expertise across Amazon Ads, Walmart Connect, Instacart Ads, Target Roundel, Kroger Precision Marketing, Criteo, Albertsons, DoorDash Ads, MediaAisle, CitrusAd, Gopuff Koddi, and Mirakl Ads. I began my career as a Mathematics Teacher, where I developed strong skills in quantitative analysis, critical thinking, problem-solving, and translating complex information into clear, actionable insights. I later transitioned into eCommerce and Amazon, turning my passion for numbers into a career in PPC, Paid Search, Performance Marketing, and Retail Media. Today, I bring nearly 10 years of eCommerce experience across marketplace operations, Amazon seller support, eCommerce sales, customer experience, PPC advertising, Retail Media, analytics, and team leadership. My career has progressed from Amazon Seller Support SME → Amazon PPC Specialist → Senior Advertising Specialist → Senior E-commerce PPC Manager → E-commerce Retail Media Team Lead. Retail Media & PPC Expertise: • Amazon Ads / Amazon PPC • Amazon KDP Ads • Walmart Connect • Instacart Ads • Target Roundel • Kroger Precision Marketing (KPM) • Criteo • Albertsons Media • DoorDash Ads • MediaAisle • CitrusAd • Gopuff Koddi • Mirakl Ads / Ulta Beauty • Chewy Ads I currently lead Retail Media initiatives at OmniRTM, helping DTC and CPG brands unlock incremental revenue and category growth across multiple retail media networks. I specialize in managing advertising for brands with large product portfolios generating approximately $10M–$300M in annual revenue. My work includes Retail Media strategy, PPC campaign management, media planning, budget allocation, keyword research, product targeting, bid management, pacing, campaign optimization, search term analysis, performance reporting, and strategic recommendations. I manage and optimize Sponsored Products, Sponsored Brands, Sponsored Display, paid search, display, and retail media campaigns, using data to evaluate ROAS, TACoS, ACOS, CTR, CPC, CVR, impressions, attributed sales, organic sales contribution, and advertising spend. My mathematical background strongly influences how I approach advertising. I enjoy analyzing performance trends, identifying inefficiencies, finding growth opportunities, and turning complex datasets into practical decisions that improve media efficiency and profitability. Professional Experience: OmniRTM | E-commerce Retail Media Team Lead | April 2024–Present Progressed through Amazon PPC Manager and Senior E-commerce PPC Manager roles before moving into Retail Media leadership. Manage multi-channel advertising strategies and optimization for DTC and CPG brands across major retail media platforms. My Amazon Guy (MAG) | Senior Advertising Specialist | Dec 2022–Mar 2024 Managed Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display, with expertise in bid management, budget allocation, keyword targeting, campaign structure, competitive analysis, optimization, reporting, and PPC team mentoring. Project Amazon PH | Amazon PPC Specialist | Aug 2022–Dec 2022 Managed Amazon PPC campaigns, keyword research, campaign development, performance optimization, conversion analysis, and reporting for senior marketing leadership. Concentrix Philippines | Senior E-commerce Associate & Technical Support — NETGEAR | Jun 2020–Aug 2022 Supported eCommerce sales, pre-sales inquiries, technical troubleshooting, IoT support, service recommendations, and RMA processing. Concentrix Philippines | Senior E-commerce Associate & Technical Support — RAZER | Dec 2019–May 2020 Provided eCommerce and technical support for gaming products, including troubleshooting, escalations, customer inquiries, and RMA management. Concentrix Philippines | Amazon Seller Support SME | Oct 2016–Nov 2019 Provided advanced support to Amazon sellers covering account setup, account health, inventory, orders, fulfillment, marketplace operations, and marketing-related concerns. Core Skills: Retail Media | PPC | Amazon PPC | Amazon Ads | Walmart Connect | Instacart Ads | Target Roundel | Kroger KPM | Criteo | Albertsons Media | DoorDash Ads | MediaAisle | CitrusAd | Gopuff Koddi | Mirakl Ads | Paid Search | eCommerce Advertising | Marketplace Advertising | Performance Marketing | Campaign Optimization | Bid Management | Budget Management | Keyword Research | Data Analytics | ROAS | TACoS | ACOS With a background that combines Mathematics, nearly 10 years of eCommerce experience, and 4+ years of dedicated PPC and Retail Media experience, I bring a structured, analytical, and results-focused approach to every account I manage. My goal is simple: turn data into better decisions, better advertising performance, and sustainable business growth.