Fadia H.
Content Strategist & Ad Copywriter
I am a social media manager and expert in creating content that sells. Why is that? Put me against a better writer, and I'll win with a better strategy. That's because a smart content marketing strategy forces you to truly understand the audience so that you can help them become who they want to be. If your Ads are not converting, and you have a great product, a great website. The problem isn’t your product, it’s your creative strategy. Most ads fail because they are: ❌ Ordinary & repetitive – blending in instead of standing out. ❌ Lacking deep audience research – missing the real pain points that drive sales. ❌ Not creative enough – failing to capture attention within the first 3 seconds. ❌ AI-generated & generic – which today’s audience can spot instantly, making them less likely to trust your brand. ✅ Here’s How I Can Help You Win With Your Creative Strategy & Ad Videos: ✔ Creative Strategy Development – Crafting a strategic plan tailored to your brand and audience. ✔ High-Converting Scriptwriting – Writing engaging, human-like scripts that resonate and sell. ✔ Creative Angles & Hooks – Finding unique, scroll-stopping ideas that grab attention. ✔ Briefing Your Models/Creators – Giving clear instructions to ensure your UGC content feels authentic and compelling. ✔ Multiple Hook Scenes & Video Direction – Creating variations of hooks and other key moments to test and optimize for performance. ✔ Acting as a Creative Director – Guiding the entire video ad process, from concept to execution, ensuring every shot aligns with the strategy.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $11k
Billed in all: $92,167$92k
$3.6k in the last 6 months
Across 5 contracts
Across 32 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Scriptwriting
Ranked by MRR among everyone on Upwork with the skill.
- #7Content Website225 freelancers · 🇱🇧 #1Top 3%🇱🇧#1 of 3
- #24Content Research603 freelancers · 🇱🇧 #1Top 4%🇱🇧#1 of 2
- #94Scriptwriting3,377 freelancers · 🇱🇧 #1Top 3%🇱🇧#1 of 4
- #132Content Management2,310 freelancers · 🇱🇧 #1Top 6%🇱🇧#1 of 1
- #147Social Media Marketing Strategy2,317 freelancers · 🇱🇧 #1Top 6%🇱🇧#1 of 1
- #149Instagram Ad Campaign1,727 freelancers · 🇱🇧 #1Top 9%🇱🇧#1 of 2
- #153Creative Strategy1,968 freelancers · 🇱🇧 #1Top 8%🇱🇧#1 of 6
- #189Social Media Strategy2,932 freelancers · 🇱🇧 #2Top 6%🇱🇧#2 of 4