Muhammad Rifqi M.
Meta Ads Media Buyer | Performance Marketing for E-commerce Brands
Your Meta Ads shouldn't just bring traffic. They should bring profitable sales, at a ROAS you can actually scale. I help e-commerce and DTC brands grow revenue with Facebook & Instagram Ads, from creative testing and account structure to tracking and scaling what works. With 7+ years in performance marketing and $500,000+ in managed ad spend, I've run Meta Ads for online stores across the GCC (UAE, Saudi Arabia, Kuwait, Qatar), Turkey, the US, and Southeast Asia, including multi-country and Arabic/English campaigns. I focus on the numbers that matter for an e-commerce business: ROAS, cost per purchase, AOV, and contribution margin, not clicks or cheap reach. 📊 What I Bring ✅ $500,000+ in Meta & paid ad spend managed ✅ Top Rated on Upwork with 70+ completed jobs ✅ Profitable scaling without killing ROAS ✅ Clean tracking so you can trust what Ads Manager tells you 🔹 How I Help E-commerce Brands Campaign Strategy & Scaling • Account structure built for testing and scaling • Advantage+ Shopping and Advantage+ Catalog (DPA) campaigns • Prospecting, retargeting, and customer retention campaigns • Budget scaling strategies (vertical and horizontal) • Seasonal and sale campaigns (Ramadan, White Friday, BFCM, 11.11) Creative Testing • Structured creative testing frameworks • Hooks, angles, and offer testing • UGC and static ad briefs for your designers or creators • Creative performance analysis to find your winners faster Tracking & Data • Meta Pixel and Conversions API (CAPI) setup • Shopify, WooCommerce, and Salla/Zid integrations • Event match quality and attribution fixes • GA4 and Google Tag Manager Conversion & Funnel • Product page and checkout drop-off analysis • Offer, bundle, and AOV recommendations • Landing page and conversion rate improvements • Catalog and product feed optimization Audits • Full Meta Ads account audits with a clear action plan 🛍 Brands I Commonly Work With ✔ Fashion, beauty & personal care ✔ Health & wellness products ✔ Home & kitchen ✔ Consumer electronics & gadgets ✔ Multi-country GCC e-commerce stores 🏆 Why Work With Me? • Meta Ads specialist, not a generalist • I look at the whole funnel: ad, product page, checkout, and tracking • Hands-on experience with GCC and Arabic-speaking audiences • Weekly reporting that explains what happened and what's next • Transparent, proactive communication If you're an e-commerce brand that wants to scale Meta Ads profitably, send me a message with your store link and current monthly ad spend, and I'll tell you where I see the biggest opportunity.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $8.1k
Billed in all: $95,162$95k
$1.6k in the last 6 months
Across 7 contracts
Across 71 contracts
Earnings, last 30 days
Skill rankings: Top 8% in Social Media Marketing
Ranked by MRR among everyone on Upwork with the skill.
- #29Audience Research264 freelancers · 🇮🇩 #1Top 11%🇮🇩#1 of 3
- #69Pixel Setup & Optimization593 freelancers · 🇮🇩 #1Top 12%🇮🇩#1 of 4
- #84Campaign Setup749 freelancers · 🇮🇩 #1Top 11%🇮🇩#1 of 3
- #110Retargeting712 freelancers · 🇮🇩 #2Top 15%🇮🇩#2 of 3
- #147Ad Creative1,402 freelancers · 🇮🇩 #3Top 10%🇮🇩#3 of 33
- #210Paid Media1,517 freelancers · 🇮🇩 #2Top 14%🇮🇩#2 of 8
- #284Ecommerce Marketing1,960 freelancers · 🇮🇩 #2Top 14%🇮🇩#2 of 14
- #329Instagram Marketing3,741 freelancers · 🇮🇩 #4Top 9%🇮🇩#4 of 40