Ridwan R.

I write direct response copy and build the strategy behind it. Ads, emails, landing pages, VSLs, advertorials, and full funnels across DTC, supplements, health, apparel, and SaaS. $1M+ in client revenue. 4.57x ROAS on scaled statics. Sales conversions doubled from 11% to 25%. Here's what the work looks like: → Briefed 167 creative concepts in one month across 5 DTC accounts. $53K in ad spend. Statics converting at 4.57x ROAS. Videos holding above 2x as spend scaled. Weekly output: 15 concepts per brand, covering statics and video. → Wrote funnel copy that generated $300K in additional revenue for an agency's client roster. Sales pages, email sequences, and landing pages built on customer research and direct response principles. → Built email sequences hitting 30% open rates and 18% CTR for an e-commerce brand. A/B testing and segmentation drove a 20% lift in conversions. → Managed ongoing copy for a SaaS client over 894 hours. $23K+ in billings. Landing pages, onboarding flows, and conversion copy. What I cover: Direct Response Copy. Ad scripts for Meta and Google. Email sequences. Sales pages. VSLs. Advertorials and listicles. Product descriptions. I write what moves numbers. Creative Strategy and Briefing. I research first. Customer reviews, competitor ad libraries, Reddit threads, Amazon feedback, brand performance data. Then I build angles, hooks, and briefs grounded in real audience insights. Funnels and Email Marketing. Landing pages, upsell sequences, lead magnets, nurture flows, and re-engagement campaigns. I map the full customer journey and write every touchpoint from first click to repeat purchase. Industries I've worked in: supplements, health and wellness, oral care, apparel, food and beverage, SaaS, fitness, and e-commerce. Tools: Meta Ads Manager, Klaviyo, ActiveCampaign, GoHighLevel, ClickFunnels, Shopify, Motion, Google Ads, PageFly. Send me the project details and I'll tell you exactly how I'd approach it.