Besjan H.

When a digital product becomes difficult to navigate, adding more UI rarely solves the underlying problem. I help SaaS and product teams identify UX and conversion friction through focused UX audits, then turn the findings into clearer workflows, prioritized recommendations, and redesign direction. CORE AREAS UX Design | UX Research | Information Architecture | User Flows | UX Audits | Prototyping WHAT I CAN HELP WITH • UX and CRO audits for existing digital products • Complex user journeys and multi-step or multi-role workflows • Information architecture, navigation, and user flows • Research and analytics synthesis • Prioritized UX recommendations and redesign planning • Wireframes, interactive prototypes, and UI direction for critical flows HOW I WORK An engagement can begin with a focused review of your product, a specific journey, or a critical workflow. Depending on the project, I evaluate usability, product logic, navigation, existing research, behavioral data, business requirements, and the wider experience around the interface. The result is not simply a generic list of UX issues. You receive a structured explanation of where users experience friction, why those issues matter, what should be addressed first, and how the experience can be improved. When deeper support is needed, I can continue from diagnosis into experience architecture, workflow redesign, wireframes, prototypes, and high-fidelity UI direction. UI design is part of my delivery capability, but it is not the starting point. I first establish what the experience needs to do, how it should be structured, and which changes deserve priority. WHY WORK WITH ME • Top Rated Plus on Upwork | 5.0 average rating | ~$50K earned • Master’s degree in Design | 10+ years of professional experience • I connect research, product structure, and hands-on UX design to turn complex problems into clear priorities and actionable designs. If your product has confusing journeys, complex workflows, or UX problems your team cannot confidently prioritize, send me a message with the product, the challenge, and its current stage. KEYWORDS & TOOLS UX Design | UX Designer | User Experience Design | UX/UI Designer | Product Design | Product Designer | UX Research | UX Researcher | User Research | User Researcher | UX Strategy | UX Audit | UX Review | Usability Testing | Information Architecture | User Flows | Customer Journey Mapping | Interaction Design | Wireframing | Prototyping | Conversion Rate Optimization (CRO) | SaaS UX | Complex Workflows | Figma | FigJam | Figma Make | Balsamiq