Besjan H.

UX Designer & Researcher | Improving Conversion & Retention for SaaS

SaaS and digital product teams hire me when users are dropping off and the usual fixes aren't working. My work combines UX design and UX research to find exactly where and why users disengage, then design and test the improvements that move the metrics that matter. ▸ You might be in the right place if: Your product has traffic or signups but conversion or retention is lower than it should be You've had designers or audits before but nothing meaningfully changed You need someone who can own the problem end to end, not just deliver a report or a Figma file You want research-backed decisions, not assumptions ▸ What working with me looks like: I start by finding the real problem, through user interviews, usability testing, behavioral analysis, and journey mapping. Most teams discover the issue they thought they had isn't the actual issue. Then I design the solution, wireframes, flows, prototypes, and specs your developers can build from immediately. No theoretical recommendations. No endless Figma exploration. Then I tie it to outcomes, conversion rates, onboarding completion, trial-to-paid, retention. The work isn't done when the design is delivered. It's done when the metrics move. ▸ This is not the right fit if you're looking for: A quick visual refresh or UI polish Someone to execute a brief without questioning it A one-off audit with no follow-through ▸ A bit about me: I'm a UX Designer and UX Researcher with a Master's in Service Design from the Estonian Academy of Arts. I've led UX strategy and research for enterprise clients including VML (Dubai), QSAS (Saudi), the City of Tallinn, Riga Airport, alongside SaaS and digital product teams across Europe and the Middle East. On Upwork I'm Top Rated Plus with a 100% Job Success Score. Also found via these searches: User Experience · UX Design · UX Designer · User Experience Design · UX Research· UX Researcher · Usability Testing · Conversion Rate Optimization · A/B Testing · App Design · Web Design · Product Design · Prototyping · Wireframing · User Flow · User Interface Design · Digital Product Designer · Experience Designer · User Research · Qualitative Research · Journey Mapping · Information Architecture · Design Thinking · SaaS Product Design · Figma Design · Product Designer · Interaction Design · Wireframe · Landing Page Optimization · Funnel Optimization · Customer Experience · UI/UX · Product Strategy · Product Experience · WCAG · UX Audit · UX Strategy · User Testing · Ecommerce UX · Mobile UX · User Onboarding · CRO · Funnel Analysis