Facundo A.

Senior Marketing Analytics professional with 10+ years of experience helping companies make better marketing decisions through data, experimentation, and performance measurement. I help businesses understand which marketing investments actually drive growth, where to optimize acquisition, and how to turn complex data into actionable business decisions. My experience spans global companies such as Upwork, Mercado Libre, and PUMA, working closely with Growth, Acquisition, Lifecycle, and Marketing teams to improve performance through analytics, experimentation, attribution, and executive reporting. My background combines strong analytical execution with a consultative mindset, allowing me to quickly understand business challenges and translate data into clear recommendations for stakeholders. I have extensive experience in: • Growth Analytics • Marketing Analytics • Marketing Measurement • SQL Analysis • Dashboard Development • Experiment Design & A/B Testing • Funnel & Conversion Analysis • Incrementality Analysis • Marketing Mix Modeling (MMM) • Multi-Touch Attribution (MTA) • Executive Reporting & Data Storytelling Tools & Platforms: SQL Looker / LookML Snowflake Hex Google Analytics 4 Google Search Console Excel Google Sheets Marketing Mix Modeling (Meridian) A/B Testing Dashboard Development Typical projects include: Growth & Acquisition Analytics 1) Executive Dashboards & KPI Reporting 2) Experiment Design and Results Interpretation 3) Attribution & Incrementality Analysis 4) Funnel & Conversion Optimization 5) Marketing Performance Reviews 6) Executive-ready Business Recommendations Whether supporting an internal Growth team or working as an external consultant, my goal is always the same: Help companies make faster, smarter, data-driven marketing decisions that translate into measurable business growth.