Kevin D.
Social Media Manager
I’m a passionate Social Media Manager, Viral Content Creator, and Video Editor based in Guatemala with over 8 years of experience creating content and managing social media for brands across different industries. I specialize in developing content that captures attention, builds engagement, and drives organic growth across platforms. I also bring over 3 years of experience as a Social Media Manager for a large U.S. law firm, where I developed and executed strategic content for a professional and highly regulated industry. This experience strengthened my ability to balance creativity with brand compliance, audience trust, consistency, and results-driven performance. A big part of my experience involves working through internal review and approval workflows with creative teams. I’ve coordinated with graphic designers, video editors, copywriters, and other team members to develop, review, revise, and approve content before publication. I’m comfortable managing content calendars, communicating feedback, tracking deadlines, and making sure final assets align with brand guidelines, messaging, and campaign objectives. I’ve also worked with distributed teams and different time zones, using tools such as Asana, ClickUp, and Trello to organize projects, manage approvals, and keep everyone aligned throughout the content production process. My approach is proactive and organized, making sure content moves efficiently from concept → review → approval → scheduling → publishing. On the creative side, I use Canva and Photoshop for graphic design and CapCut and Adobe Premiere Pro for video editing. I also have hands-on experience with Sprout Social for content calendars, scheduling, publishing, and social media management. Throughout my career, I’ve had the opportunity to work with major brands such as Walmart and Payless, while also helping small businesses build their brands from the ground up, from logo design and visual identity to complete digital marketing and social media strategies. I’ve also managed and grown accounts organically. For example, I helped grow one social media account from 50 followers to 2,000+ followers in approximately 2–3 months, using a combination of strategic content, Reels, carousels, static content, audience engagement, and ongoing performance analysis. My content has generated millions of views across TikTok, Instagram Reels, and YouTube Shorts, and I’m constantly studying trends, hooks, storytelling techniques, and audience behavior to keep content fresh and competitive. Beyond social media, I bring 7 years of customer service experience with companies such as Fitbit and Citi Bank, which has helped me develop strong communication, problem-solving, organization, and client-facing skills. I’d love the opportunity to bring this combination of strategy, creative production, video editing, social media management, and project coordination to your team and help build a strong, consistent, and engaging social media presence.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.4k
Billed in all: $45,965$46k
$720 in the last 6 months
Across 33 contracts
Earnings, last 30 days
Skill rankings: Top 24% in Graphic Design
Ranked by MRR among everyone on Upwork with the skill.
- #64Graphic Design Software264 freelancers · 🇬🇹 #1Top 24%🇬🇹#1 of 1
- #323Content Calendar900 freelancers · 🇬🇹 #1Top 36%🇬🇹#1 of 1
- #1,108YouTube4,450 freelancers · 🇬🇹 #1Top 25%🇬🇹#1 of 3
- #1,181TikTok4,101 freelancers · 🇬🇹 #1Top 29%🇬🇹#1 of 2
- #1,490Facebook5,550 freelancers · 🇬🇹 #1Top 27%🇬🇹#1 of 1
- #1,851Instagram7,103 freelancers · 🇬🇹 #1Top 26%🇬🇹#1 of 4
- #2,222Social Media Content8,642 freelancers · 🇬🇹 #2Top 26%🇬🇹#2 of 9
- #4,773Social Media Marketing17,756 freelancers · 🇬🇹 #3Top 27%🇬🇹#3 of 4