MD. Mehedi H.
Server-Side Tracking | GTM, GA4, Meta Pixel & CAPI | Google Ads Expert
Your GA4, Google Ads, and Meta Ads numbers don't match—and you don't know which one to trust. That's usually a tracking problem, not an ads problem. I help businesses identify what's broken, fix their tracking, and build a reliable measurement system they can trust. 6+ years of experience in Conversion Tracking & Marketing Analytics, specializing in Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, Meta Pixel, Meta Conversions API (CAPI), and Server-Side Tracking. I've also managed $50K+ in Google Ads spend and worked with eCommerce brands, local businesses, and lead-generation companies. 📈 Recent Results ✔️ Recovered 30% of previously "missing" conversion data for a Shopify skincare brand by fixing server-side tracking across Google Ads, Meta CAPI, and GA4. ✔️ Fixed GA4 attribution issues for a WooCommerce website by auditing and correcting the overall conversion tracking setup. 🔍 What I Can Set Up & Fix ✔️ Server-Side Tracking setup and fix (Google Cloud and Stape server) ✔️ Google Tag Manager setup, audit, and troubleshooting ✔️ Google Analytics 4 setup and audit (event validation, DataLayer, cross-domain tracking) ✔️ Google Ads conversion tracking and Enhanced Conversions ✔️ Meta Pixel and Conversions API (CAPI), including event deduplication and Event Match Quality improvement ✔️ Microsoft/Bing Ads conversion tracking ✔️ TikTok, Pinterest, LinkedIn, Snapchat, and Reddit Tracking setup ✔️ Call conversion tracking ✔️ GDPR and Google Consent Mode v2 setup (Cookiebot, CookieYes, OneTrust) ✔️ Fix Attribution and UTM structure ✔️ Looker Studio dashboard setup and reporting for GA4, Google Ads, Facebook Ads, and other marketing channels 🔍 Tracking Problems I Can Troubleshoot If you're experiencing any of these issues, I can help: ✅ Google Ads conversions are missing or underreported ✅ Meta Ads purchases/leads aren't appearing correctly ✅ GA4 and advertising platforms show inconsistent numbers ✅ Browser and server events aren't deduplicating correctly ✅ GCLID, FBCLID, FBC or FBP values aren't being captured ✅ Cross-domain attribution is breaking ✅ Third-party checkout tracking isn't working ✅ Consent Mode is affecting conversion reporting ✅ Server-side tracking is sending incorrect or duplicate data Ecommerce & Lead-Generation Events: Page View → View Item → Add to Cart → View Cart → Begin Checkout → Purchase Button Click → Outbound Click → Form Submission → Registration → Video View → Link Click → Phone Call Platforms I Work With: Shopify • WooCommerce • WordPress • Wix • Squarespace • ClickFunnels • BigCommerce • GoHighLevel • Custom Websites • Lead-Generation Funnels 📈 What Clients Typically See After Implementation ✔️ 95–99% accurate conversion reporting across platforms ✔️ More reliable attribution ✔️ Lower CAC and more stable ROAS ✔️ Better alignment between GA4, CMS platforms such as Shopify, and advertising platforms 📊 Google Ads I also work with Google Ads, particularly where advertising performance depends on having reliable conversion data. I’ve worked with eCommerce and lead-generation brands across niches including Local florists and flower delivery, Furniture, Dog care & grooming products, skincare, and Service-based businesses Google Ads Services: - Google Ads account setup, audit, and restructuring - Google Search Ads (high-intent keywords) - Performance Max (PMax) campaign management - Google Shopping Ads and feed optimization - Google Merchant Center setup and troubleshooting - Smart bidding and budget optimization - Remarketing and retargeting campaigns - YouTube Ads and Display Ads Let’s book a consultation to discuss your conversion tracking or Google Ads setup/audit.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.2k
Billed in all: $21,205$21k
$195 in the last 6 months
Across 9 contracts
Across 86 contracts
Earnings, last 30 days
Skill rankings: Top 24% in Google Cloud Platform
Ranked by MRR among everyone on Upwork with the skill.
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