Waqas A.

𝗜𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝗮𝗱𝘀 𝘁𝗵𝗮𝘁 𝗱𝗼𝗻'𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁, 𝗮 𝗨𝗜 𝘁𝗵𝗮𝘁 𝗹𝗼𝗼𝗸𝘀 𝗳𝗶𝗻𝗲 𝗯𝘂𝘁 𝗳𝗲𝗲𝗹𝘀 𝗼𝗳𝗳, 𝘁𝗵𝗲𝘀𝗲 𝗮𝗿𝗲 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘄𝗲𝗮𝗿𝗶𝗻𝗴 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗰𝗹𝗼𝘁𝗵𝗲𝘀. 𝗜 𝗳𝗶𝘅 𝘁𝗵𝗲 𝗿𝗼𝗼𝘁, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝘀𝘆𝗺𝗽𝘁𝗼𝗺. Hi, I'm 𝐖𝐚𝐪𝐚𝐬, a 𝐓𝐨𝐩 𝐑𝐚𝐭𝐞𝐝 𝐏𝐥𝐮𝐬 designer on Upwork with $𝟓𝟎𝐤+ 𝐞𝐚𝐫𝐧𝐞𝐝, a *𝟏𝟎𝟎%+ 𝐉𝐨𝐛 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐜𝐨𝐫𝐞, and 𝟒,7𝟎𝟎+ 𝐭𝐫𝐚𝐜𝐤𝐞𝐝 𝐡𝐨𝐮𝐫𝐬 across 𝟓𝟎+ 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 in my 𝟓+ 𝐲𝐞𝐚𝐫𝐬 here I build brand identities, marketing materials, websites, and social media visuals for businesses that need to look established, not improvised, and a lot of those clients come back or keep me on retainer, which is the part I'm proudest of. I work fast and precisely, and I use modern AI generation tools inside my process to speed up concepting and iteration, including standalone AI design, AI image generation, and AI video projects for clients who specifically want them. The strategy, craft, and final polish are always mine; AI helps me move quicker, but it doesn't design for me. 𝐖𝐡𝐚𝐭 𝐈 𝐝𝐨: - 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 & 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐃𝐞𝐬𝐢𝐠𝐧: logos, full brand identity kits, color systems, typography, and brand style guides that stay consistent across every platform - 𝐏𝐫𝐢𝐧𝐭 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧: brochures, flyers, catalogs, posters, plus product and packaging design built for real-world shelf and sales appeal - 𝐖𝐞𝐛 & 𝐀𝐩𝐩 𝐃𝐞𝐬𝐢𝐠𝐧: UI/UX for websites and mobile apps in 𝐅𝐢𝐠𝐦𝐚 𝐚𝐧𝐝 𝐀𝐝𝐨𝐛𝐞 𝐗𝐃, with wireframes, user flows, interactive prototypes, and conversion-focused, responsive layouts - 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 & 𝐀𝐝 𝐃𝐞𝐬𝐢𝐠𝐧: posts, stories, and ad creatives optimized for engagement, plus reusable branded templates so your feed stays cohesive - 𝐀𝐈 𝐈𝐦𝐚𝐠𝐞 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: custom AI-generated visuals, product shots, concept art, and on-brand imagery using Midjourney, Adobe Firefly, and DALL·E, refined and art-directed, not just raw prompt output - 𝐕𝐢𝐝𝐞𝐨 𝐄𝐝𝐢𝐭𝐢𝐧𝐠 & 𝐀𝐈 𝐕𝐢𝐝𝐞𝐨: short-form social videos, ads, and promos edited in Premiere Pro and CapCut, plus AI-generated and AI-enhanced video using Runway, Sora, and Kling - 𝐂𝐮𝐬𝐭𝐨𝐦 𝐈𝐥𝐥𝐮𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐫𝐭: original illustrations, infographics, and icon sets that make data and stories easier to follow, matched to your brand's look 𝐀 𝐛𝐢𝐭 𝐨𝐟 𝐩𝐫𝐨𝐨𝐟: - 𝟓𝟎+ 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 delivered over 5+ years, for everyone from small businesses to funded startups and established brands, including work for 𝐁𝐥𝐨𝐬𝐬𝐨𝐦𝐔𝐩, 𝐁𝐞𝐥𝐞𝐳𝐚, 𝐒𝐮𝐩𝐩𝐥𝐞𝐒𝐦𝐚𝐫𝐭, 𝐁𝐫𝐨𝐧𝐨𝐢𝐫, 𝐚𝐧𝐝 𝐍𝐞𝐯𝐨𝐯𝐚 - 𝐑𝐞𝐩𝐞𝐚𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐫𝐞𝐭𝐚𝐢𝐧𝐞𝐫𝐬: a good chunk of my work is with people who hired me once and kept coming back - 𝐋𝐢𝐯𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐰𝐨𝐫𝐥𝐝: I've designed apps and websites that are currently shipped and in use - 𝟏𝟎𝟎%+ 𝐉𝐨𝐛 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐜𝐨𝐫𝐞 and 𝐓𝐨𝐩 𝐑𝐚𝐭𝐞𝐝 𝐏𝐥𝐮𝐬 status on Upwork "𝑾𝒂𝒒𝒂𝒔 𝒘𝒆𝒏𝒕 𝒂𝒃𝒐𝒗𝒆 𝒂𝒏𝒅 𝒃𝒆𝒚𝒐𝒏𝒅. 𝑴𝒂𝒅𝒆 𝒈𝒓𝒂𝒑𝒉𝒊𝒄𝒔 𝒆𝒙𝒕𝒓𝒆𝒎𝒆𝒍𝒚 𝒒𝒖𝒊𝒄𝒌𝒍𝒚, 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏 𝒘𝒂𝒔 𝒄𝒍𝒆𝒂𝒓, 𝒂𝒏𝒅 𝒉𝒆 𝒆𝒗𝒆𝒏 𝒅𝒆𝒍𝒊𝒗𝒆𝒓𝒆𝒅 𝒊𝒏 𝒕𝒘𝒐 𝒇𝒐𝒓𝒎𝒂𝒕𝒔 𝒘𝒉𝒆𝒏 𝑰 𝒐𝒏𝒍𝒚 𝒏𝒆𝒆𝒅𝒆𝒅 𝒐𝒏𝒆. 𝑮𝒓𝒆𝒂𝒕 𝒅𝒆𝒔𝒊𝒈𝒏𝒆𝒓." 𝐓𝐨𝐨𝐥𝐬 𝐈 𝐰𝐨𝐫𝐤 𝐢𝐧: - Adobe Photoshop: image editing and social graphics - Adobe Illustrator: logos, vector art, iconography - Adobe InDesign: brochures and multi-page layouts - Figma & Adobe XD: UI/UX design and prototyping - Adobe Premiere Pro & CapCut: video editing and short-form content - Canva: fast, on-brand marketing assets - AI generation tools: Midjourney, Adobe Firefly, DALL·E for image generation; Runway, Sora, and Kling for AI video 𝐇𝐨𝐰 𝐈 𝐰𝐨𝐫𝐤: Creative direction paired with reliable execution, realistic timelines that I actually hit, and a collaborative process where your input shapes the result instead of getting steamrolled by my style. Across branding, marketing, and digital design, my goal is the same: design that does a job, not just design that looks nice in a folder. Whether you need a full 𝐛𝐫𝐚𝐧𝐝 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲, high-converting 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐝𝐞𝐬𝐢𝐠𝐧, clean 𝐔𝐈/𝐔𝐗 𝐟𝐨𝐫 𝐰𝐞𝐛 𝐚𝐧𝐝 𝐦𝐨𝐛𝐢𝐥𝐞, engaging 𝐯𝐢𝐝𝐞𝐨 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, or 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐢𝐦𝐚𝐠𝐞 𝐚𝐧𝐝 𝐯𝐢𝐝𝐞𝐨 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, send me what you're working on and what's not clicking. I'll give you an honest read on where design can actually move the needle before we start.