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Unes B.
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Unes B.

Fractional CMO & Shopify Expert | DTC, CRO, Redesign & Development

Want a Shopify store that doesn't just look good, but actually converts? Let's make it happen! I'm a Fractional CMO and Shopify developer with 20+ years of growth leadership and 8+ years building high-converting DTC / B2B stores. I combine Figma-to-Shopify execution, CRO strategy, and deep Shopify expertise to turn underperforming stores into true growth engines. Whether you need hands-on CRO execution, a full redesign, or a fractional CMO to own the numbers — I bring both the strategy and the code. ... And the results speak for themselves: 🚀 From $2,800 → $116,000/month (and growing) 🚀 From $0 → $78,000/month (and growing) 🚀 +366% CVR and +82% AOV 🚀 -48% cart abandonment ⭐️⭐️⭐️⭐️⭐️ "Working with Unes was such a great experience! He really knows his stuff and his insights were super helpful. The changes he made had a noticeable impact on our conversions. I'd absolutely recommend Unes to anyone looking to boost their website's performance!" ⭐️⭐️⭐️⭐️⭐️ "Unes is top of the crop in professionalism, very high ownership / independence, and fantastic quality of work. Very highly recommend!" ————————————— YOU WILL GET ————————————— 1️⃣ A store built to convert 2️⃣ More revenue without more ad spend 3️⃣ One expert handling everything Shopify 4️⃣ Time back to focus on growing your business ————————————— WHAT MAKES ME DIFFERENT ————————————— Most Shopify developers build stores that look good... I build stores that convert. And most CRO specialists can't touch the code — I can. Every layout decision, every section, every CTA is informed by CRO principles and real data, not design preference. As a former developer turned executive, I can hand you a strategy deck AND work with your devs to ship it. ⚡ Top 1% of talent on Upwork ⚡ Top Rated | 100% Job Success | $100K+ earned ⚡ 20+ years of growth & marketing leadership ⚡ 100+ successful stores launched ⚡ 50+ five star reviews ⚡ Official Shopify Partner ⚡ Certified Shopify Developer & CRO (CXL, ConversionWise) ————————————— WHAT I DO ————————————— ✅ CRO Audit Full-funnel review of your homepage, PDPs, cart, and checkout. I identify your biggest conversion leaks and give you a prioritized action plan. ✅ CRO-Led Redesign Complete Shopify redesign built around conversion data. Figma-to-Shopify execution, mobile-first, pixel-accurate, and built to sell from the first scroll. ✅ Figma-to-Shopify Development Precise implementation of your Figma designs in clean, scalable Shopify Liquid. No shortcuts, no template hacks. ✅ Theme Customization & Shopify 2.0 Custom sections, advanced Liquid development, app integration, and full Shopify 2.0 compatibility. ✅ Page Speed Optimization Faster load times, better Core Web Vitals, and a mobile experience that doesn't lose customers before they see your product. ✅ Shopify Plus Custom B2B portals, wholesale features, automation, checkout extensions, and headless builds for scaling brands. ✅ Landing Page Design & Development High-converting campaign pages, product launch pages, and sales pages, directly built into Shopify. ✅ Website Migration From WooCommerce and WordPress to Shopify, without losing your customers or traffic. ✅ Ongoing CRO & Maintenance Monthly retainer support including A/B testing, split testing, feature updates, and continuous conversion optimization. ✅ Fractional CMO / Growth Leadership For brands past product-market fit but stuck on growth — I own the numbers, diagnose what's broken, and lead your team or agencies to fix it. 5–25 hours/week, no full-time salary. ————————————— WHO I WORK WITH ————————————— I work best with DTC brands on Shopify or Shopify Plus who want a conversion-focused redesign, a new store launch, a CRO audit, ongoing optimization, or senior growth leadership on a fractional basis. If you care about revenue and not just aesthetics, we're probably a great fit. ————————————— NOT THE RIGHT FIT IF... ————————————— ❌ You're looking for the cheapest option out there ❌ You need a one-day turnaround on a complex project ❌ You sell alcohol, smoking, banking, or adult content. ————————————— READY TO GET STARTED? ————————————— 👉🏻 Send me a message with your store URL and your biggest growth frustration. I'll tell you honestly if I can help. -- Shopify, Conversion Rate Optimization, Figma, UX Design, Ecommerce Backup & Migration, Shopify Plus, DTC eCommerce, Landing Page Design, Theme Customization, Theme Development, Page Speed Optimization, A/B Testing, Mobile Optimization, Shopify Migration, WooCommerce to Shopify, Custom Ecommerce Platform Development, Ecommerce Performance Optimization, Website Optimization, Web Design, Design Enhancement, Fractional CMO, Ecommerce Strategy, Growth Strategy, P&L Management, Team Leadership, Business Development

🇲🇦Casablanca, Morocco$60/hr100% JSS4.99 (48)Since Jul 2021

Earnings and projects

MRR
$145

Last 6 months ÷ 6

World#124,490 / 412k
🇲🇦Country#462 / 1,706
Revenue, last 30 days
$286

Last 6 months: $870

World#75,485 / 412k
🇲🇦Country#256 / 1,706
Total earnings
$134k

Billed in all: $141k

World#27,225 / 412k
🇲🇦Country#50 / 1,706
Per project
$2.3k

$217 in the last 6 months

World#69,739 / 412k
🇲🇦Country#227 / 1,706
Projects, last 6 months
4
25% fixed75% hourly
World#51,815 / 412k
🇲🇦Country#208 / 1,706
Projects in all
59

Across 84 contracts

25% fixed75% hourly
World#51,622 / 412k
🇲🇦Country#139 / 1,706

Earnings, last 30 days

$141k+$286 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$140.4k$140.6k$140.8kOct 8Oct 23Nov 7

Skill rankings: Top 29% in Web Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #32Store Audit67 freelancers · 🇲🇦 #1Top 48%
  2. #115Ecommerce Performance Optimization278 freelancers · 🇲🇦 #1Top 41%
  3. #125Ecommerce Management Consultation322 freelancers · 🇲🇦 #1Top 39%
  4. #246Financial Management740 freelancers · 🇲🇦 #1Top 33%
  5. #367Cross Functional Team Leadership1,042 freelancers · 🇲🇦 #2Top 35%
  6. #568Growth Strategy1,470 freelancers · 🇲🇦 #3Top 39%
  7. #781Set Up Shopify Site1,974 freelancers · 🇲🇦 #3Top 40%
  8. #934Website Migration2,321 freelancers · 🇲🇦 #1Top 40%