Bryce C.

I'm Bryce Calcagno, a performance creative strategist for ecommerce brands. Research, angles, hooks, briefs, creators, statics, UGC and motion. Every ad is built to hit your CPA and ROAS targets, not to look pretty. Most brands don't have a media buying problem. They have a creative problem. Too few new concepts, the same angle recycled, and winning ads that die because nobody iterates on them fast enough. HOW I WORK: - Research first. Reviews, competitor ads, and the words your customers actually use. I list every objection and write an angle against each one. - 100+ creatives a month. Statics, UGC and motion graphics, briefed and produced all by me - Creators paid on performance. I source and manage UGC creators so you get volume without the retainer bloat. - Winners get iterated every week. Losers get cut quick . - You work with me directly. Not an account manager. The person on the intro call is the person briefing your next winning ad. RESULTS: - Kavahana (subscription): a creator objection video became the best cold ad in the account. 62% hook rate, CPA lowered by 72%. Rebuilt the offer, landing page and creative: new customers up 300%, CAC down 70% in month 1. - Volvik (golf brand): 500+ UGC ads and 5X revenue on Meta. - Zoyava (supplements): 168 creatives in the first 5 weeks. $76K spent in September with the lowest CPA's in the account to date WHAT I DO: - Creative strategy: angles, hooks, concepts and a testing roadmap - UGC scripts and creator briefs - Static ads and motion graphics - UGC creator sourcing and management - Iterations on your winning ads - Meta media buying, if you want creative and buying under 1 person INDUSTRIES: Supplements & Wellness, Subscription & Consumables, Food & Beverage, Beauty, Sporting Goods, Licensed Products. Talk soon, Bryce