Russelle F.

I help B2B companies turn targeted prospect lists into qualified sales conversations. I have 5+ years of experience across B2B sales, outbound prospecting, team leadership, pipeline management, client communication, and executive-level operations. My recent work includes outbound prospecting for a GRC / Third-Party Risk Management (TPRM) software company, where I research enterprise accounts, identify relevant buying stakeholders, run personalized outreach, qualify prospects, and book opportunities for Account Executives. I also bring hands-on experience with: • Cold email and LinkedIn prospecting • Lead generation and account research • B2B appointment setting • Discovery and lead qualification • CRM management and pipeline organization • Buying-committee research • Email sequencing and follow-up • HubSpot, Salesforce, Pipedrive & Apollo • SalesLoft, Gong and other sales tools • Executive-level communication and reporting • Market and competitor research Recent result: Closed a $43,000 deal within my first month supporting a technical, compliance-focused software sales motion. My background leading 10–20 person sales teams also means I understand the metrics behind successful outbound campaigns—not just sending messages, but improving targeting, qualification, follow-up, conversion, and pipeline quality. I'm particularly interested in working with B2B SaaS, cybersecurity, GRC, TPRM, compliance, fintech, professional services, and other complex B2B businesses where thoughtful prospecting matters more than simply generating a high volume of leads. If you need someone who can research the right accounts, reach the right people, qualify opportunities, and keep your pipeline organized, I can help.