Samuel A.
Shopify CRO Expert | Ecommerce Marketing | Shopify Sales pro
What if your Shopify store doesn't need more traffic - it needs a better path from visitor to customer? I'm a Shopify CRO Expert with 5 years of experience focused on turning ecommerce stores into faster, clearer, more persuasive, and more conversion-focused shopping experiences. I combine Shopify development, CRO, UX/UI, ecommerce strategy, research, analytics, and testing to identify where customers are dropping off and then turn those insights into practical improvements. My approach isn't "make the store prettier and hope it converts." I research the customer journey, identify friction, prioritize the highest-impact opportunities, implement improvements, QA everything across devices, and use data and testing to continuously refine the experience. My Top 5 Core Skills 1. Shopify CRO & Conversion Optimization I analyze your Shopify store to uncover conversion leaks across the homepage, collection pages, product pages, cart, and checkout experience. I focus on removing friction and creating a clearer path toward purchase. 2. Shopify UX/UI & Mobile-First Optimization I build clean, intuitive interfaces designed around how customers actually browse and buy. I pay particular attention to mobile UX, navigation, information hierarchy, page speed, responsive layouts, and the overall customer journey. 3. Landing Page & Product Page Optimization I optimize high-impact pages around the elements that influence buying decisions: messaging, product information, trust signals, social proof, calls-to-action, sticky add-to-cart, product recommendations, offers, and purchasing flows. 4. A/B Testing & Analytics I don't rely solely on opinions or visual preferences. I use research, analytics, performance data, and A/B testing to validate hypotheses, understand what works, and prioritize the next optimization opportunity. 5. Shopify Development & Theme Optimization I can take CRO recommendations beyond the strategy stage and implement them directly within Shopify. My workflow can involve Shopify themes, Liquid, custom sections, responsive development, integrations, performance optimization, and QA. Why Choose Me? Because I approach Shopify projects from both sides: The conversion side: Why are visitors leaving? Where is the friction? Is the offer clear? Are trust signals strong enough? Is the product page answering the customer's questions? Is the mobile experience making purchasing harder than it needs to be? The implementation side: How should the experience actually be designed and built? Can the improvement be implemented cleanly in Shopify? Is it responsive? Is it fast? Does it work correctly across browsers and devices? Can we test the hypothesis properly? My process is built around: Research → Audit → Identify Friction → Prioritize Opportunities → Develop Hypotheses → Design → Shopify Implementation → QA → Testing → Analyze → Iterate This means you don't just receive a list of recommendations. The goal is to turn research into actual improvements that can be implemented, measured, and continuously optimized. I also understand the importance of AOV optimization, including bundles, upsells, cross-sells, product recommendations, cart optimization, and post-purchase opportunities where appropriate. Whether you need a Shopify CRO audit, product page optimization, landing page optimization, mobile UX improvements, Shopify theme optimization, conversion-focused design, A/B testing, or hands-on implementation, I focus on the same objective: Make it easier for the right customer to understand, trust, and buy. If you're looking for a Shopify specialist who can think like a CRO strategist, UX designer, and Shopify developer - not just someone who moves sections around in a theme editor - let's talk. Click the green "Invite" button and send me your Shopify store. I'll take a look at the opportunity and we can discuss where your biggest conversion gains may be hiding.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $144
Billed in all: $6,398$6.4k
$36 in the last 6 months
Across 45 contracts
Earnings, last 30 days
Skill rankings: Top 29% in HTML5
Ranked by MRR among everyone on Upwork with the skill.
- #48Hypothesis Testing138 freelancers · 🇳🇬 #3Top 35%🇳🇬#3 of 6
- #112Funnel Testing256 freelancers · 🇳🇬 #8Top 44%🇳🇬#8 of 23
- #799User Flow1,972 freelancers · 🇳🇬 #42Top 41%🇳🇬#42 of 110
- #1,424Sales Funnel2,700 freelancers · 🇳🇬 #344Top 53%🇳🇬#344 of 682
- #1,727Shopify Templates3,688 freelancers · 🇳🇬 #244Top 47%🇳🇬#244 of 475
- #2,251Shopify Theme4,613 freelancers · 🇳🇬 #266Top 49%🇳🇬#266 of 543
- #2,340Shopify Development4,372 freelancers · 🇳🇬 #326Top 54%🇳🇬#326 of 633
- #2,517Landing Page Design4,897 freelancers · 🇳🇬 #430Top 51%🇳🇬#430 of 811