Joey R.

My name is Joey, I’ve specialized in SEO since 2010. My early career was spent in California and Silicon Valley mastering technology and SEO. Now AI, GEO, AEO, and whatever comes next is my core expertise. My career started as a technology consultant for Accenture and Cisco Systems in San Francisco and Newport Beach. It evolved into building multiple tech startups myself…all with success, failure, and my introduction to SEO which I feel in love with. Around 2013 I quit consulting, quit dev startups, and went all in on SEO. That was the best decision of my career and SEO has been my only focus since. In 2020 I left California and moved to St Petersburg, Florida…to focus on client SEO, play more golf, and learn to offshore fish. My SEO services and methodologies are listed below. My former and current SEO clients rank in AI naturally...because search engines are the foundational dataset used in AI. So high quality SEO naturally ranks in AI. My SEO expertise has evolved to include AI, AEO, GEO, LLM, and all things to come. BUT … there are many new variables to consider as AI is evolving rapidly. I have, and will, continue to update my own skill set and services to evolve with the future. Let’s connect if you want discuss your project. Below is a bit more about my consulting style. Talk soon, Joey In my 17 years of technology and SEO I’ve seen the landscape change dramatically many times over. My clients never suffered major algorithms losses or had to re-tool their entire business. I’ve always preached to play by the rules, focus on high quality content, and provide a great user experience. To me, that’s the recipe for longterm success and why I’m still able to grow my career in client consulting. My review profile and results represent this on Upwork. JOEY'S PHILOSOPHY - Follow the rules! - Marie Hayes is my industry guru - E-E-A-T wins - Content is king - No shortcuts - Longterm strategies win CLIENT EXPERIENCE - B2B 10/10 - SaaS 10/10 - Technology 10/10 - AI Companies 8/10 - Content Heavy Sites 8/10 - Healthcare 8/10 - Multi-Location Local 7/10 - Ecommerce 7/10 - High-End Services 6/10 AI AUDIT - AEO - GEO - Technial LLM - Performance Metrics - Content Framework - Google Search Console (ChatGPT) - Bing Search Console (All other AI Search) SEO AUDIT - Google Search Console tool - Google Analytics tool - Full SEO Audit - Competitor research TECHNICAL SEO - Review Core Web Vitals - Fix critical issues asap - Monitor high risk areas WEBSITE ARCHITECTURE - Advise on URL and folder optimizations - Use 301 redirects for targeted improvements - Rearchitect as needed during migrations and rebuilds BUYER PERSONA - Define target customers - Understand search behavior - Create a keyword intent map CONTENT IS KING - Create a keyword intent gap analysis - Strategize on content optimizations - Follow Marie Hayes best practices - E-E-A-T methodology - Create new content per plan PERFORMANCE METRICS - Understand Conversion Rate Optimization “CRO” - Focus on driving high quality leads - Analyze traffic at a granular landing page keyword view - Compare against the buyer persona intent map - Call out inflated or irrelevant traffic data LINK BUILDING - White-hat tactics only - Natural link profiles - Diversified link attributions - Manual approach - AI brand citations - Authority branding OPERATING MODEL - Clients hire me to fill a gap in their team. All engagements are custom per the client’s requirements, team structure, and operating model. I can adapt to any team, workflow, and tech stack. - Core activities are all done outside of the website backend: analysis, strategy, project plan, content writing, link building, and so on. If needed, I can also implement all changes on the website backend. - I am a single freelance consultant. I do not want to run a large agency. I only support a few clients at one time. My engagements are month to month, with most being longterm 6+ months. - 80% of the work is done by myself. For larger projects, I have 3 freelancers who help me with content, development, and link building. All client interactions, analysis, strategy…heavy lifting is done by me. - I prefer a structured pricing model. The client and I will agree on a set monthly budget and defined scope to be completed. All billing will happen on Upwork per Upwork rules which I follow. - Weekends I’m off duty and don’t support normal business activities. Call my cell for emergencies. When the weather is nice on Friday’s I like to dip out early to hit the links or cast a line.