Daniela P.

I’m a multidisciplinary Illustrator and Visual Artist with 13+ years of experience across branding, advertising, editorial design, digital art and visual storytelling. My background combines strong artistic direction with hands-on execution, allowing me to develop visuals that are not only beautiful, but also conceptually clear, distinctive and aligned with a brand’s identity. I work across: • Editorial illustration • Digital illustration and painting • Brand illustration systems • Advertising and campaign visuals • Packaging and product graphics • Social media and digital content • Key visuals and concept development • Art direction and visual identity • Custom artwork for print and digital applications My strength lies in translating ideas, emotions and brand concepts into visual languages with personality. I pay close attention to composition, color, typography, style and narrative, and I enjoy creating work that feels intentional rather than generic. With a professional background in advertising and marketing, I also understand how creative work functions within real projects: briefs, deadlines, feedback, brand guidelines and business objectives. I’m comfortable collaborating with creative teams, agencies, brands, publishers and independent clients, from early