David G.

Analytics and tracking specialist with 14+ years of experience helping B2B and B2C companies get accurate, actionable data from their marketing stack. I focus on four core areas: GA4 & Google Tag Manager — Full audits and implementations, including conversion tracking, custom event setup, dataLayer configuration, and cross-domain tracking. I find what's broken, fix it, and document everything so your team understands what's running and why. Google Ads Management & Tracking — Campaign setup, ongoing management, and conversion tracking implementation via GTM. I handle audience setup, bidding strategy, and make sure your campaigns are optimizing on real data not inflated or miscounted conversions. I also troubleshoot existing accounts where performance has plateaued or tracking is unreliable. Server-Side Tracking — Server-side GTM deployments using Stape, with BigQuery integration for teams that need raw, unsampled event data they actually own. This includes first-party data setup, consent mode configuration, and bypassing browser-side tracking limitations. Looker Studio Dashboards — Custom dashboards that pull from GA4, Google Ads, BigQuery, and other sources into a single view your team can actually use. Tools I work in regularly: Google Tag Manager (GTM) - Setup, migrations, and audits for tracking infrastructure. - E-commerce conversion tracking across Shopify, WooCommerce, and Magento. - Event tracking and custom event design. - Custom dimension and metric configuration. - dataLayer architecture and ongoing support. - Server-side tagging using GTM server containers. - Meta / Facebook Conversions API (CAPI) implementation through GTM. - Purchase and conversion tracking for Shopify and WooCommerce stores. - Server-side deployments via Stape. io, Cloudflare, and similar hosting. - Cookie consent management and Google Consent Mode integration. Google Analytics (GA4) - GA4 Implementations and audits. - Enhanced e-commerce measurement. - Conversions, events, and custom definitions. - Cross-domain tracking. - Traffic filtering and internal traffic exclusion. - Server-side GA4 tracking for improved ROAS. - Debugging and data integrity validation. Conversion Tracking - Cross-platform conversion tracking | Meta. - Facebook Pixel and Conversions API. - Google Ads with Enhanced Conversions. - Microsoft Ads conversion tracking. - Pinterest Tag and event tracking. - TikTok Pixel implementation. - LinkedIn Insight Tag and conversion events. - Server-side tracking across multiple platforms