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Esther I.

Esther I.

Publicist & Media Relations expert for startups |Podcast Booking Agent

I get cybersecurity, AI, and digital identity founders into the press and onto podcasts. Not through press releases or spray-and-pray outreach. Through personalised pitching, genuine journalist relationships, and angles that make complex technical ideas impossible to ignore. My placements include CSO Online, Cybernews, ComputerWorld Today in Tech, TechRound, Tech News World, and Dark Reading. I have booked clients on podcasts ranked in the top 0.5 percent, top 1 percent, and top 1.5 percent globally out of 3.7 million shows. One client holds a Thinkers360 top 12 global security thought leader ranking I helped build through sustained media relations. I work with founders whose ideas are hard to explain and help them become impossible to ignore. What I do: Earned media pitching- no press release distribution, no paid placements Podcast booking- PodMatch, Rephonic, ListenNotes and direct research, Newsjacking- I monitor breaking stories daily and pitch my clients as expert sources within hours Op-ed and commentary placement- I help founders publish their expert opinion in the publications that matter to their audience Media strategy- I identify two or three story angles that are genuinely newsworthy and build the campaign around those. I pitch journalists personally and I follow through until something lands. If you are a cybersecurity, AI, privacy, or digital identity founder who needs press coverage and podcast appearances, let us talk.

🇳🇬Kaduna, Nigeria$60/hr85% JSS4.39 (8)Since Jul 2021

Earnings and projects

MRR
$43

Last 6 months ÷ 6

World#153,645 / 412k
🇳🇬Country#6,158 / 13.8k
Revenue, last 30 days
$0

Last 6 months: $256

Total earnings
$1.4k

Billed in all: $1.5k

World#363,064 / 412k
🇳🇬Country#11,175 / 13.8k
Per project
$130

$85 in the last 6 months

World#291,305 / 412k
🇳🇬Country#9,872 / 13.8k
Projects, last 6 months
3
33% fixed67% hourly
World#66,482 / 412k
🇳🇬Country#4,051 / 13.8k
Projects in all
11

Across 13 contracts

62% fixed38% hourly
World#192,420 / 412k
🇳🇬Country#6,892 / 13.8k

Earnings, last 30 days

$1.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,460$1,480$1,500$1,520Oct 9Oct 24Nov 8

Skill rankings: Top 31% in Press Release

Ranked by MRR among everyone on Upwork with the skill.

  1. #59Social Listening184 freelancers · 🇳🇬 #3Top 32%
  2. #80Public Relations Strategy175 freelancers · 🇳🇬 #5Top 46%
  3. #86Press Release Writing248 freelancers · 🇳🇬 #9Top 35%
  4. #155Podcast Marketing293 freelancers · 🇳🇬 #13Top 53%
  5. #157Media Relations404 freelancers · 🇳🇬 #16Top 39%
  6. #284Press Release904 freelancers · 🇳🇬 #8Top 31%
  7. #435Reputation Management842 freelancers · 🇳🇬 #22Top 52%
  8. #585Public Relations1,610 freelancers · 🇳🇬 #26Top 36%