Esther I.
Publicist & Media Relations expert for startups |Podcast Booking Agent
I get cybersecurity, AI, and digital identity founders into the press and onto podcasts. Not through press releases or spray-and-pray outreach. Through personalised pitching, genuine journalist relationships, and angles that make complex technical ideas impossible to ignore. My placements include CSO Online, Cybernews, ComputerWorld Today in Tech, TechRound, Tech News World, and Dark Reading. I have booked clients on podcasts ranked in the top 0.5 percent, top 1 percent, and top 1.5 percent globally out of 3.7 million shows. One client holds a Thinkers360 top 12 global security thought leader ranking I helped build through sustained media relations. I work with founders whose ideas are hard to explain and help them become impossible to ignore. What I do: Earned media pitching- no press release distribution, no paid placements Podcast booking- PodMatch, Rephonic, ListenNotes and direct research, Newsjacking- I monitor breaking stories daily and pitch my clients as expert sources within hours Op-ed and commentary placement- I help founders publish their expert opinion in the publications that matter to their audience Media strategy- I identify two or three story angles that are genuinely newsworthy and build the campaign around those. I pitch journalists personally and I follow through until something lands. If you are a cybersecurity, AI, privacy, or digital identity founder who needs press coverage and podcast appearances, let us talk.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $256
Billed in all: $1,484$1.5k
$85 in the last 6 months
Across 13 contracts
Earnings, last 30 days
Skill rankings: Top 31% in Press Release
Ranked by MRR among everyone on Upwork with the skill.
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