Lisa M.

I am a senior writer/editor, content strategist and editorial director. I produce high-quality, engagement and conversion-oriented content that generates results. My skill sets include: CONTENT STRATEGY, CONTENT DEVELOPMENT AND STORYTELLING I have created content for a range of print, web and social media platforms including: - Thought leadership articles - Blog posts - Case studies - SEO web copy - Landing pages - Downloadable lead magnets - Feature articles I have experience writing for both B2B and B2C audiences, and am experienced in all levels of editing, from substantive editing to copy editing and proofreading in order to ensure readability, consistency and accuracy. I have also worked with web and print designers and translators to transform text-based documents into beautiful visual communication pieces in both English and French. SOCIAL MEDIA MARKETING I have used social media to effectively increase traffic, generate awareness, support sales, build brand recognition and engage audiences. I have launched and grown social media channels on Facebook, Twitter, Instagram and LinkedIn, and have developed social media marketing strategies that include e-newsletters, microsites, blogging and PPC campaigns. MARKETING COMMUNICATIONS I have developed branded collateral to support marketing communications plans, including: - E-newsletters - Print and digital brochures - Annual reports - Presentations - Training manuals - White papers My clients have included Capgemini, Northeastern University, Amy's Organics, YMCA, London Drugs, University of BC, BCAA, BC SPCA, Central 1 Credit Union, Magazines Canada, Editors Association of Canada, Vancity Credit Union, and dozens of small businesses. I am always looking to add to my roster of clients and experiences.