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Yisihak H.

Yisihak H.

AI Video Editor for DTC E-commerce | VSL | UGC | Direct Response Ads

Your product might be great. But if the first 2 seconds don't make someone stop scrolling… it doesn't matter. 👀 That's where I come in. 🎯 I create VSL, UGC, AI UGC, and direct-response video ads for DTC e-commerce brands and agencies — combining strong hooks, fast pacing, storytelling, AI-generated content, and conversion-focused editing. I don't believe in making ads that simply look good. 🎬 I focus on making creatives that: 🛑 Stop the scroll → 🧠 Build interest → 👀 Keep people watching → 🛒 Drive action 🔥 WHAT I CREATE 🎯 VSL Ads Problem → Solution → Mechanism → Proof → Offer — structured to keep the viewer engaged. 🎥 UGC & AI UGC Ads Authentic-looking creatives with strong hooks, natural storytelling, product demonstrations and social-proof elements. 🤖 AI Video Ads AI avatars, AI-generated scenes, voiceovers, product visuals and creative variations. ⚡ Direct-Response Ads Hooks, pattern interrupts, pacing, captions, B-roll, sound design and CTAs built around the creative concept. 🔄 Creative Variations Different hooks, angles, openings and edits so you have more creatives to test. 📱 Meta & TikTok Ads 9:16 • 4:5 • 1:1 formats optimized for paid social placements. 🧠 HOW I THINK ABOUT ADS The hook earns the first second. ⚡ The story earns the next 10. 🎬 The offer earns the click. 🛒 My job is to make every part of the creative work together. I can work from your existing script + footage, or help turn a concept into a complete ad using: 🎥 UGC 📦 Product footage 🎞️ B-roll 🎙️ Voiceovers 🤖 AI-generated content ✍️ Text overlays & captions 🔊 Music & sound design 💼 EXPERIENCE 🎬 5+ years in video editing & post-production 📈 3+ years focused on VSL & direct-response advertising 🛍️ Experience creating ads for e-commerce brands and performance marketing agencies 🛠️ TOOLS 💻 Premiere Pro ✂️ CapCut ✨ After Effects 🤖 AI Video Tools 🎙️ AI Voiceover Tools If you're a DTC brand or performance marketing agency looking for an editor who understands both creative editing AND direct-response advertising, let's create something worth testing. 🚀

🇪🇹Addis Ababa, Ethiopia$15/hr100% JSSSince Jul 2021

Earnings and projects

MRR
$1.7k

Last 6 months ÷ 6

World#27,827 / 412k
🇪🇹Country#80 / 1,609
Revenue, last 30 days
$1.7k

Last 6 months: $10k

World#25,195 / 412k
🇪🇹Country#67 / 1,609
Total earnings
$18k

Billed in all: $20k

World#148,096 / 412k
🇪🇹Country#277 / 1,609
Per project
$9.1k

$5.1k in the last 6 months

World#17,930 / 412k
🇪🇹Country#33 / 1,609
Projects, last 6 months
2

Across 3 contracts

67% fixed33% hourly
World#88,921 / 412k
🇪🇹Country#497 / 1,609
Projects in all
2

Across 4 contracts

75% fixed25% hourly
World#328,889 / 412k
🇪🇹Country#1,375 / 1,609

Earnings, last 30 days

$19.6k+$1.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$17k$18k$19k$20kOct 8Oct 23Nov 7

Skill rankings: Top 4% in CapCut

Ranked by MRR among everyone on Upwork with the skill.

  1. #141CapCut3,760 freelancers · 🇪🇹 #2Top 4%
  2. #173Motion Design2,808 freelancers · 🇪🇹 #1Top 6%
  3. #656Adobe Premiere Pro14,666 freelancers · 🇪🇹 #3Top 4%
  4. #664Adobe After Effects14,104 freelancers · 🇪🇹 #3Top 5%
  5. #692Marketing10,098 freelancers · 🇪🇹 #2Top 7%
  6. #798Canva17,402 freelancers · 🇪🇹 #3Top 5%