Rajib S.

"Accurate tracking and properly using the right data are the foundations of success. Without them, businesses miss growth opportunities. That is where I come in. " Hi! I’m Rajib 👋 With over 5+ years of hands-on experience, I help e-commerce brands, local businesses, and agencies set up accurate conversion tracking and run high-ROI Google & Meta ad campaigns. When your pixel data doesn't align with actual revenue or your ads bleed budget on the wrong keywords, scaling becomes impossible. I bridge the gap between technical web analytics and profitable campaign management, ensuring every marketing dollar you spend is accurately tracked, measured, and optimized for real growth. 🎯 Web Analytics & Conversion Tracking ✅ Advanced Web Analytics & Server-Side Tracking 🔹Google Analytics 4 (GA4): Complete setup, custom event tracking, e-commerce data Layer integration, cross-domain tracking, and user property mapping. 🔹Google Tag Manager (GTM): Web & Server-Side container setup, custom variables, triggers, and tags. 🔹Custom Technical Solutions: Custom JavaScript, HTML, and custom data Layer pushes for complex or custom-built websites. ✅ Multi-Platform Conversion Tracking & CAPI 🔹Google Ads: Enhanced Conversions, offline conversion import, lead form tracking, and call tracking. 🔹Meta (Facebook) Ads: Conversions API (CAPI) server-side setup, event deduplication (Event ID), and dynamic catalog setup. 🔹TikTok & Microsoft (Bing) Ads: TikTok Events API, Microsoft UET tag implementation, and conversion goals. 🔹Other Platforms: ChatGPT Ad tracking, Pinterest, Snapchat, LinkedIn Insight Tag, and custom webhook tracking. 🔎 Google Ads Management & ROI Optimization ⚡Search (PPC), Performance Max (PMax), Shopping, Local, and Remarketing campaigns. ⚡High-intent keyword research, negative keyword filtering, and conversion-focused ad copywriting. ⚡Smart bidding strategies, demographic targeting, and continuous CPA/ROAS optimization. 📢 Meta Ads Management (Facebook & Instagram) ✔ Structured campaign setup, audience targeting refinement, and creative alignment. ✔ Server-side tracking integration for clean performance data. ✔Ongoing monitoring, A/B testing, and budget optimization for stable ROI. If you need help with Conversion Tracking, Google Ads, or Meta Ads (Facebook and Instagram), I am here to help. 🙏 Thank you for taking the time to learn about me. If you are ready to improve your Google Ads performance, invite me to your job, and let us get started. 👉 Interested in a free 30 minute introductory session on Upwork? Click the "Invite" button in the top right corner of your screen, or drop me a message. I will take the conversation from there. Thanks lot again. 🙏 Best regards, Rajib