Joy A.

I manage LinkedIn, Facebook, Instagram, and TikTok. Including TikTok affiliate coordination, LinkedIn outreach, paid ads, and GoHighLevel CRM workflow automation. I handle both the strategy and day-to-day execution, content creation, campaigns, and email marketing. My experience covers both B2B and B2C marketing. I work on reaching potential customers through paid campaigns, building relationships with decision-makers on LinkedIn, and connecting brands with creators through TikTok affiliate marketing. One thing I pay attention to: what happens after someone shows interest. An ad can bring in an inquiry. A LinkedIn connection can turn into a business conversation. A creator can drive traffic to a product. But if the landing page doesn't convert, the tracking isn't set up properly, or nobody follows up, that opportunity can disappear. That's why my work often goes beyond managing campaigns. I look at the whole process, from getting attention to helping turn that attention into sales. For a painting contractor I've worked with for seven years, my role has included content, paid ads, LinkedIn prospect research and outreach, landing page testing, and lead follow-up automation. I've worked on identifying commercial and industrial prospects, researching relevant companies and decision-makers, and developing outreach approaches that speak to their actual business needs. I know the business well enough to understand why one inquiry is worth pursuing and another isn't. That context matters when I'm deciding who to target and what to say. Here's what you can hire me for: • Social Media Management: Content planning, captions, short-form videos, scheduling, posting, and community engagement across LinkedIn, Facebook, Instagram, and TikTok. • LinkedIn Outreach & B2B Lead Generation: Ideal customer research, prospect list building, company research, decision-maker identification, targeted connection requests, personalized outreach messages, follow-up sequences, relationship building, lead qualification, and CRM management. • TikTok Affiliate Marketing: Influencer and creator research, affiliate outreach, creator recruitment, relationship management, campaign coordination, affiliate program support, and performance monitoring. • Paid Advertising: Meta/Facebook and Instagram Ads, Google Ads, LinkedIn Ads, and TikTok Ads. • Lead Generation: Audience research, landing page reviews, lead forms, campaign testing, lead qualification, and conversion tracking. • CRM & Marketing Automation: GoHighLevel and HubSpot pipelines, lead capture, contact management, email and SMS follow-ups, and automated workflows. • Email Marketing: Campaign planning, email copywriting, nurture sequences, list management, and automation. • Content & Creative: SEO content, WordPress updates, short-form video editing, and AI-assisted product videos and UGC-style ads. My LinkedIn work includes: • Researching companies based on industry, location, company size, and business needs. • Identifying relevant decision-makers, including owners, directors, facility managers, operations managers, and other key contacts. • Building targeted B2B prospect lists. • Reviewing LinkedIn profiles and company pages before reaching out. • Writing personalized connection requests and outreach messages. • Managing connection requests, responses, and follow-up conversations. • Engaging with relevant prospects' content to build familiarity and relationships. • Tracking outreach activities, prospect responses, and lead status. • Organizing prospects and conversations inside CRM pipelines. • Coordinating the next steps for qualified leads and potential business opportunities. Tools I work with: GoHighLevel LinkedIn Sales Navigator Cruva HubSpot ActiveCampaign Google Analytics 4 (GA4) WordPress and Elementor Canva CapCut Photoshop and Premiere Pro Notion Asana I've worked with service businesses, coaches, and ecommerce brands. The work varies. Some clients need someone to keep their content and campaigns moving. Others need help building an affiliate network, reaching the right decision-makers, generating qualified leads, or figuring out why their traffic and inquiries aren't turning into sales. I like working directly with business owners and teams. Tell me what you've tried, what's not working, and what you need help taking off your plate. I'll be straightforward about where I can help and what I'd look at first.