Ainara T.
Senior Paid Media Manager | Meta & Google Ads Expert | Data Analyst
Performance Marketing Manager & Data Analyst specialized in scaling paid acquisition across Meta, Google, TikTok, LinkedIn and other platforms. I help ecommerce and lead-generation brands turn ad spend into predictable, profitable growth — combining hands-on campaign management with a data analyst's eye for the numbers that actually move the needle. WHAT I BRING TO YOUR ACCOUNT Senior-level paid media strategy across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, X Ads, Microsoft/Bing Ads and Reddit Ads. End-to-end tracking and reporting: GA4, Google Tag Manager, conversion tracking and custom Looker Studio dashboards. Full-funnel thinking: audience research, creative strategy and copywriting, CRO and landing page feedback, budget allocation and scaling. Google Ads (Search, Display, Shopping) and Meta Ads certified, with ongoing training in AI tools, data science and marketing automation. A background in Journalism & Communication, which shows up in ad copy that converts and reporting that's actually easy to read. HOW I WORK I open every account with a full audit before touching a dollar of budget, set up (or fix) tracking so every decision is based on real data, and report in plain language — no vanity metrics, just the numbers tied to revenue and CPA/ROAS. SELECTED RESULTS E-commerce / Fashion (Argentina) — Meta Ads + Google Ads, 3 months: revenue +38%, CPA -21%, 4.01x ROAS. Home Services / Lead Generation (United States) — Google Search + Performance Max + Meta Ads, 2 months: qualified leads +42%, monthly sales grew from 19 to 32, 7.63x ROAS. Real Estate (Mexico) — Meta Ads + Google Search, 4 months: qualified leads +55%, cost per qualified lead -18%, 17 property reservations generated, $3.15M in estimated pipeline revenue. WHO I WORK BEST WITH Ecommerce brands looking to scale profitably. B2B / lead-gen companies that need a steady pipeline of qualified leads. Businesses that already have creative or product-market fit and need someone to run performance with rigor. Based in Buenos Aires (GMT-3), fluent in English and native Spanish — comfortable working with teams across the US, Europe and LatAm. Message me and I'll review your account before we even start, to pinpoint where the biggest opportunity is.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.7k
Billed in all: $5,471$5.5k
$904 in the last 6 months
Across 6 contracts
Earnings, last 30 days
Dotted: longer than usual between two readings.
Skill rankings: Top 21% in Data Analysis
Ranked by MRR among everyone on Upwork with the skill.
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