Mc Kayla K.

If conventional content gives you the ick and you're one more phonily-scripted #AD away from throwing the whole d*mn phone out..., then congrats! You're on the right side of Up Work. My name's McKayla-- your tri-state area Social Media & Communications Manager developing custom digital strategies that drive lasting brand loyalty. My 10+ years in restaurants, events, and theatre production inform master strategies that drive tangible results for clients (within the hospitality industry and beyond). Notable client wins include... • +446% reach, +2,400% profile visits, and +82% story interactions within the first month (Platform: Instagram; Client: New York Restaurant) • +70% Labor Day Weekend Brunch reservations after first reel in campaign launched (Platform: Instagram; Client: New York Restaurant) • 49% Open Rate and 15% Click Through Rate on seasonal email marketing campaign (Platform: Email; Client: RV Park) • +32% client’s customer lifetime value and -24% client’s customer churn rate (Platform: Instagram; Client: Global App Developer) Services... • SEO Blogs • Email Marketing (Copywriting & Management) • Social Media Strategy & Management for Instagram, Tik Tok, & Pinterest • On-site content creation services for those in the NYC Tri-State area • Remote content creation services for product-based businesses • In-person and virtual video-coaching for service providers looking to establish authority online What I'm known for... • Establishing clients as leaders in their industries by taking advantage of unique brand voice opportunities • Fomo-inducing video content that drives social engagement and business conversion • Ensuring a unified, multi-platform approach by effectively collaborating with internal marketing & sales teams Who I've Worked With: • Restaurants, Bars/Night Clubs, Resorts, & Hospitality Groups • Beverage Brands (Ready-to-Drink Cocktails & Whiskey Brands) • Coaches (Fitness, Business, Career, & more) • App Developers • Luxury Residential Real Estate Developers Slide in those DMs, and let's build a digital presence you can be known for 👏