Kelly S.
SEO & AI Search Strategist | AEO/GEO
Many businesses invest in SEO but struggle to turn it into sustainable growth. My role is to develop an SEO strategy that improves search visibility, attracts qualified traffic, and creates long-term organic growth (not just higher rankings). As an SEO Strategist with extensive experience in on-page and off-page SEO, I help businesses grow organic traffic by developing SEO strategies that improve search visibility, build topical authority, and drive sustainable growth through technical SEO, content strategy, and authority building. In other words, I identify the biggest opportunities, prioritize the ones that will have the greatest impact, and execute a strategy that aligns with their business goals. ** How I can help * SEO Strategy & Audits I start by understanding where your website stands today and where the greatest opportunities exist. This includes: * Comprehensive SEO audits (technical, on-page, and content) * Website architecture and internal linking strategy * Keyword research and search intent analysis * Competitor and content gap analysis * Content strategy and topical authority planning * Local SEO strategy (when applicable) * AI Search / AEO (Answer Engine Optimization) recommendations * Prioritized SEO roadmap with actionable recommendations Rather than delivering a list of issues, I provide a clear action plan focused on the improvements that will generate the greatest impact. * On-Page SEO Once the strategy is defined, I optimize your website to improve relevance, user experience, and search performance. Services include: * Content optimization * Metadata optimization * Header structure improvements * Internal linking strategy * Keyword optimization * AEO/AI search optimization * Image optimization * Structured data recommendations * SEO-friendly content briefs * Content updates and optimization for existing pages * Off-Page/Local SEO & Authority Building Strong rankings require trust and authority. I help businesses build both through sustainable, white-hat SEO practices. Services include: * Link building strategy * Guest posting campaign (when appropriate) * Local citation building * Google Business Profile optimization ** Why clients hire me I don't simply complete SEO tasks; I help businesses understand what to prioritize, why it matters, and how each recommendation contributes to measurable growth. Whether you're launching a new website, recovering from declining rankings, or looking to scale your organic traffic, I can develop a strategy tailored to your goals. ** Clients * Discover Magazine * Healthline * Rethink Science * MogerMedia * Edge Digital * SimpleTiger * IGG Marketing ** SEO Tools Google Analytics • Google Search Console • Ahrefs • SEMrush • SE Ranking • Moz • Ubersuggest • BuzzStream • BuzzSumo • Rank Math • Yoast SEO ** Project Structure Every business has different SEO needs, so I tailor each project accordingly. Whether you need a one-time SEO audit, a comprehensive SEO strategy, ongoing consulting, or implementation support for on-page or off-page SEO, I'll create a project scope that fits your goals and budget. Feel free to reach out to discuss your project. I’d be happy to recommend the best approach.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $4.5k
Billed in all: $97,673$98k
$2.3k in the last 6 months
Across 21 contracts
Earnings, last 30 days
Skill rankings: Top 10% in SEO Writing
Ranked by MRR among everyone on Upwork with the skill.
- #17Content Management Plan77 freelancers · 🇺🇸 #2Top 22%🇺🇸#2 of 9
- #119SEO-Based Website812 freelancers · 🇺🇸 #21Top 15%🇺🇸#21 of 116
- #263WordPress SEO Plugin1,529 freelancers · 🇺🇸 #29Top 17%🇺🇸#29 of 101
- #272Yoast SEO1,553 freelancers · 🇺🇸 #22Top 18%🇺🇸#22 of 118
- #361WordPress Optimization1,960 freelancers · 🇺🇸 #47Top 18%🇺🇸#47 of 137
- #385Google Search Console1,908 freelancers · 🇺🇸 #40Top 20%🇺🇸#40 of 156
- #400SEO Performance2,098 freelancers · 🇺🇸 #42Top 19%🇺🇸#42 of 218
- #476SEO Competitor Analysis2,229 freelancers · 🇺🇸 #41Top 21%🇺🇸#41 of 187