Dorcas O.

If your email marketing isn't driving measurable revenue, increasing repeat purchases, or improving customer lifetime value, then there is likely money being left on the table. I help Shopify and DTC brands transform email from a communication channel into a predictable revenue channel through retention marketing, lifecycle marketing, advanced segmentation, and high-converting automation systems. Unlike general email marketers who focus on sending campaigns, I focus on building revenue-generating customer journeys that improve retention, increase customer lifetime value, and drive sustainable growth. Over the years, I have helped ecommerce brands, coaches, course creators, and growing businesses build scalable email ecosystems using Klaviyo, HubSpot, Mailchimp, Omnisend, ActiveCampaign, ConvertKit, and Drip. From strategy to execution, every recommendation is backed by data, customer behaviour, and revenue impact. RESULTS DELIVERED ✔ 275% email list growth during a 3-day launch campaign ✔ 71% of total launch revenue generated through email in under 72 hours ✔ 217% increase in sign-ups within 3 weeks after implementing a new customer acquisition funnel ✔ Built and optimised email systems for audiences ranging from 3,000 to 50,000+ subscribers ✔ Developed lifecycle marketing and retention systems that increased customer engagement and repeat purchase behaviour WHAT I HELP BRANDS ACHIEVE ✔ Increase Email Revenue ✔ Improve Customer Retention ✔ Grow Customer Lifetime Value (LTV) ✔ Recover Lost Sales Through Automation ✔ Improve Deliverability and List Health ✔ Increase Repeat Purchases ✔ Strengthen Customer Loyalty ✔ Build Predictable Revenue Systems SPECIALISATIONS Klaviyo Email Marketing Shopify Email Marketing Retention Marketing Lifecycle Marketing Customer Journey Mapping Email Automation Email Campaign Strategy Customer Segmentation Advanced Audience Segmentation A/B Testing Revenue Attribution Deliverability Management Email Copywriting SMS Marketing Customer Reactivation Winback Campaigns Conversion Rate Optimisation Email Audits Analytics & Reporting FLOWS & AUTOMATIONS ✔ Welcome Series ✔ Abandoned Cart Flows ✔ Checkout Abandonment Flows ✔ Browse Abandonment Flows ✔ Post-Purchase Flows ✔ Upsell & Cross-Sell Flows ✔ Winback Campaigns ✔ Re-Engagement Campaigns ✔ Customer Nurture Sequences ✔ Product Launch Campaigns ✔ SMS Automation ✔ Loyalty & Retention Flows WHO I WORK WITH • Shopify Brands • DTC Ecommerce Businesses • Fashion & Beauty Brands • Health & Wellness Brands • Subscription Businesses • Coaches & Course Creators • Service-Based Businesses • Growing Brands Focused on Retention and Revenue Growth Whether you need a complete Klaviyo setup, advanced lifecycle marketing strategy, flow optimisation, deliverability improvements, or ongoing campaign management, I bring both strategic thinking and hands-on execution to every project. My goal is simple: Build email and SMS systems that increase revenue, improve retention, and create long-term customer relationships. Send me a message and let's discuss how to turn your email marketing into one of your highest-performing revenue channels.