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Deepak Kumar Y.

Deepak Kumar Y.

GA4 & Looker Studio Expert | GTM, BigQuery & Attribution Dashboards

📊 GA4 · GTM · BigQuery · Looker Studio Expert | Marketing Analytics & Attribution I build end-to-end marketing analytics systems for B2B & D2C brands, Med Spas, and growth-stage companies — clean tracking, reliable attribution, and dashboards leadership actually uses to decide where to spend next. ⭐ 11+ years in digital analytics — including enterprise GA4 migrations and MarTech integrations for global software and data companies. Enterprise-grade rigor, on growth-stage budgets. ❓ Are your GA4 data, dashboards, and attribution reports driving growth decisions — or are they just noise your team ignores? Most analytics setups I inherit are broken in 3 ways: events fire incorrectly, attribution is guesswork, and dashboards show vanity metrics. I fix all three — then build the infrastructure that keeps it clean. 🔧 ━━━━━━━━━━━━━━━━━━━━ ✅ WHAT CLIENTS GET ━━━━━━━━━━━━━━━━━━━━ 📈 GA4 implementations that capture every conversion, correctly 🏷️ GTM architectures with clean data layers, server-side tagging, and Consent Mode v2 / GDPR-compliant tracking 🗄️ BigQuery pipelines that turn raw event data into business-ready models 📊 Looker Studio (Google Data Studio) dashboards that answer "where should we spend next?" — not just "what happened" 🔗 Cross-channel attribution tying Meta, Google Ads, and CRM data into one source of truth ━━━━━━━━━━━━━━━━━━━━ 🚀 WHERE I GO DEEPER THAN MOST ━━━━━━━━━━━━━━━━━━━━ 🤖 AI-augmented delivery — I use Claude AI with GA4 & GTM MCP integrations plus Python/SQL to automate tracking audits, tag creation, and reporting, so you get faster turnarounds with fewer errors 🔒 Privacy-compliant tracking — OneTrust / Consent Mode v2 setups that keep GA4, Google Ads, and Meta firing under proper consent categories, without silently losing conversion data 🔄 GA4 migrations — clean rebuilds from Universal Analytics, Adobe Analytics, or WebTrends 🔌 CRM & MarTech integration — Salesforce / Marketo + GA4 wired into one source of truth ━━━━━━━━━━━━━━━━━━━━ 🏆 RESULTS FROM RECENT ENGAGEMENTS ━━━━━━━━━━━━━━━━━━━━ ⏱️ Reduced client reporting time by 85% with an automated Looker Studio + BigQuery pipeline 💰 Rebuilt GA4 ecommerce tracking for a D2C brand, recovering 30%+ in untracked revenue attribution 📊 Built a multi-channel attribution dashboard used weekly by a CMO for $2M+ ad spend decisions ━━━━━━━━━━━━━━━━━━━━ 🤝 WHO I WORK BEST WITH ━━━━━━━━━━━━━━━━━━━━ B2B, D2C brands, Med Spas, and marketing agencies who need a long-term analytics partner — not a one-time fix. Most clients move to monthly retainers after the first engagement, because clean data is a continuous investment, not a project. 🛠️ MY STACK GA4 · Google Tag Manager (web + server-side) · BigQuery · Looker Studio · OneTrust · Supermetrics · SQL · Python · Google Ads API · Meta Ads API · GoHighLevel 📩 If you're investing $10K+/month in paid media and flying blind on attribution, or your team is wasting hours in manual reporting — let's talk. Book a 30-minute strategy session or send me a message describing your setup. ⚡ Top Rated Plus · 100% Job Success · 1,100+ Hours Delivered · Available for Retainers ———— Specialties: Google Analytics 4 (GA4), GA4 Setup & Migration, Google Tag Manager (GTM), Server-Side GTM, Data Layer Implementation, Conversion Tracking, Ecommerce Tracking, Event Tracking, BigQuery, GA4 BigQuery Export, SQL, Looker Studio (Google Data Studio) Dashboards, Marketing Attribution, Cross-Channel Attribution, Google Ads & Meta Ads Tracking, Consent Mode v2, GDPR / OneTrust Cookie Compliance, Web Analytics, Marketing Analytics, Supermetrics, Python, Universal Analytics to GA4 Migration.

🇮🇳Chandigarh, India$25/hr100% JSS4.97 (17)Since Aug 2021
GlobeUpwork

Earnings and projects

MRR (estimate)
≈$0

An estimate from an earlier read

World#116,135 / 412k
🇮🇳Country#16,268 / 45.9k
Revenue, last 30 days
$0
Total earnings
$28k

Billed in all: $30k

World#116,135 / 412k
🇮🇳Country#16,268 / 45.9k
Per project
$1.1k

$0 in the last 6 months

Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇮🇳Country#10,198 / 45.9k
Projects in all
25

Across 28 contracts

57% fixed43% hourly
World#113,042 / 412k
🇮🇳Country#16,778 / 45.9k

Earnings, last 30 days

$29.7kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$29.0k$29.5k$30.0k$30.5kOct 9Oct 24Nov 8

No data since Nov 5, 2026.

Skills