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Nick Y.
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Nick Y.

Creative Strategist for 7 Fig. DTC & Ecom / Meta Ad Hooks, UGC, Briefs

Tired of creatives that don’t convert? With me, you won’t be guessing. AI can make 50 ads a week, but it can’t tell you the right message. Without the right angle, more ads just means more wasted spend. I find the angle first, then I make the ads. Backed by 7 years of hands-on Meta Ads experience, $40M+ in ad spend, and a 100% Job Success Score. 📈 HOW I WORK 1️⃣ Research. I study your ad account, competitor ad libraries, Reddit and customer reviews to see what converts and why. 2️⃣ Strategy and briefs. I turn the research into angles, hooks and clear briefs for UGC, statics and video, so your team has zero guesswork. 3️⃣ Testing system. We track winners, fix losers and turn top ads into templates you can reuse. WHAT YOU GET 🧩 10–15 new angles and hooks every week ⚡ Ready-to-use briefs, scripts and shot lists 📌 Research and swipe files 🔄 A simple testing and iteration loop 🤝 I plug into your editors and media buyers 🧠 SKILLSET - Meta Ads and Instagram Ads for e-commerce - Creative strategy, angles and hooks - Consumer psychology and customer research - Direct response scripts and creative briefs - Managing editors, designers and UGC creators - Testing, reporting and KPI management - Former CMO of an e-commerce brand, so I see the whole business, not only the ads Also experience in email marketing, Shopify CRO, lead generation and brand identity. I have run my own Shopify store too. 🛠 TOOLSET Ads and analytics: Meta Ads Manager, Motion, Triple Whale Research: Meta Ad Library, Reddit, Atria Project management: ClickUp, Monday, Notion Creative AI: Claude, Parker, Gemini, Higgsfield. I use AI to go faster on research and drafts. The angle and the message are still my work. 💡 AVAILABLE FOR 1) One-off strategy sessions 2) Monthly retainers for research, ideas and creative direction 3) Creative pipelines and documentation (ClickUp, roadmaps) 📩 Send me your store link and monthly ad spend, and I’ll tell you where I’d start. REVIEWS ⭐️⭐️⭐️⭐️⭐️ - Matt [Erimish] 7-figure Jewerly brand “Nick completely transformed how we approach ad creatives. Before him, we were burning budget testing random ideas. He built a structured, data-driven system that gave our team a constant supply of winning hooks and angles. His strategy took the guesswork out of our Meta ads and helped us scale profitably. ⭐️⭐️⭐️⭐️⭐️ - Gianmarco [Luxus Love] 7-figure Jewerly brand "Nick did a great job creating iterations and deep analysing our Meta campaigns. He brought in new ideas that turned into higher performances for our company. Recommended!" ⭐️⭐️⭐️⭐️⭐️ - Anastasia [Bleak&Sleek] 6-figure Fashion brand "Nick not only managed our ad campaigns flawlessly but also guided our UGC creators, developed creative briefs, and crafted hooks and scripts that truly elevated our content. From day one, it was clear that Nick is a true master of creative strategy and ad performance." ⭐️⭐️⭐️⭐️⭐️ - Alexa [Mover Magazine] 6-figure Fashion brand "Was great to work with Nick. He has extensive creative strategy & marketing knowledge and I hope to work with him again in the future."

🇺🇦Ternopil, Ukraine$40/hr100% JSS5.00 (20)Since Aug 2021
GlobeUpwork

Earnings and projects

MRR
$1.6k

Last 6 months ÷ 6

World#28,791 / 412k
🇺🇦Country#1,480 / 14.3k
Revenue, last 30 days
$2.5k

Last 6 months: $9.9k

World#16,109 / 412k
🇺🇦Country#917 / 14.3k
Total earnings
$39k

Billed in all: $39k

World#91,768 / 412k
🇺🇦Country#5,048 / 14.3k
Per project
$1.3k

$3.3k in the last 6 months

World#104,333 / 412k
🇺🇦Country#4,989 / 14.3k
Projects, last 6 months
3

Across 4 contracts

100% fixed0% hourly
World#66,482 / 412k
🇺🇦Country#2,681 / 14.3k
Projects in all
30

Across 32 contracts

88% fixed12% hourly
World#97,488 / 412k
🇺🇦Country#4,267 / 14.3k

Earnings, last 30 days

$39.4k+$2.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$36k$38k$40kOct 9Oct 24Nov 8

Skill rankings: Top 6% in UGC

Ranked by MRR among everyone on Upwork with the skill.

  1. #12Ad Concept82 freelancers · 🇺🇦 #1Top 15%
  2. #22Creative Brief212 freelancers · 🇺🇦 #1Top 10%
  3. #26Ad Content Creation355 freelancers · 🇺🇦 #3Top 7%
  4. #51Direct Response Copywriting741 freelancers · 🇺🇦 #1Top 7%
  5. #107Ad Copy1,861 freelancers · 🇺🇦 #1Top 6%
  6. #116Ad Creative1,402 freelancers · 🇺🇦 #9Top 8%
  7. #126Performance Marketing1,000 freelancers · 🇺🇦 #14Top 13%
  8. #166Creative Strategy1,968 freelancers · 🇺🇦 #5Top 8%