Lovely P.

Etsy SEO specialist for handmade, print-on-demand and small ecommerce brands. I help Etsy sellers get found and get sales: keyword research, listing titles, tags and descriptions, shop setup and shop management, plus Shopify SEO and Pinterest for brands that sell beyond Etsy. I work with Matrix Marketers and have done so since 2019. On Upwork that adds up to 102 jobs and more than 8,680 hours, most of it Etsy work for small sellers. WHAT I DO ON ETSY - Shop audits: I go through your listings, titles, tags, categories, attributes, photos and shop structure, and hand you a prioritised list of fixes, starting with the ones most likely to move visits and orders. - Keyword research for buyer intent: I look for the phrases real shoppers type, not just the ones with the biggest numbers, using Etsy research tools such as eRank, Marmalead and Everbee. - Listing optimisation: titles, all 13 tags and descriptions rewritten around how buyers actually search, while keeping the wording natural for the shopper who clicks through. - New shop setup: shop sections, shipping profiles, policies, listing creation and mockups, including print-on-demand shops connected to a production partner. - Ongoing shop management for sellers who want a long-term partner rather than a one-off audit: new listings, seasonal updates (Mother's Day, holidays), and regular checks on what is and is not selling. - Shop branding and rebranding: shop banner, about section, announcement and listing presentation, when a shop needs a fresh start or is moving into a new product line. - Digital products: listing and tagging printables and other digital downloads, where titles and tags carry even more of the search work. - Etsy Ads: setting up and managing campaigns alongside the organic SEO work, so ad spend goes behind listings that are already set up to convert. BEYOND ETSY - Shopify and website SEO: keyword research, on-page SEO, product and collection page optimisation, internal linking and Google Search Console setup. I have worked on Shopify, Wix, Squarespace and WooCommerce stores. - SEO content: product descriptions, collection copy and page content written for search and for the reader. - Pinterest marketing: keyword-led pins and boards that send shoppers to Etsy and Shopify stores. This often runs alongside Etsy work for the same brand. - Other marketplaces: SEO for Teachers Pay Teachers sellers, and listings for Faire and Amazon when they sit alongside an Etsy shop. - AI search: as part of the SEO work, I structure product and page content so it is clear enough to be picked up by Google AI Overviews and AI assistants. HOW I WORK 1. Audit: I start with your shop or site as it is today and your stats, so we fix what is actually costing you sales. 2. Research: keywords and competitor shops in your niche, including what the top sellers do in their titles, tags and photos. 3. Optimise: listings, pages and shop structure, done in priority order and explained as I go, so you know what changed and why. 4. Track: I check visits, conversion and orders in Etsy Stats, Google Search Console and GA4, and adjust from there. Tools I use: eRank, Marmalead, Everbee, Google Search Console, GA4, Semrush, Ahrefs, Screaming Frog, Google Keyword Planner and Canva. TYPICAL PROJECTS - A quick fix: optimising two or three listings, or a one-off SEO audit with clear next steps. Good for sellers who want to see the approach before committing. - A shop build: setting up a new Etsy shop from scratch, from shipping profiles and policies to the first set of optimised listings. - A long-term partnership: hourly shop management and SEO over months, which is how much of my current work runs, including combined Etsy and Pinterest work for the same brand. SHOPS I HAVE WORKED WITH Fine and handmade jewelry, wall art and photography prints, print-on-demand apparel and dance wear, tea and coffee brands, teaching resources, sports equipment, furniture and home decor, and wellness services. WHAT CLIENTS SAY A Teachers Pay Teachers seller: "Lovely did a great job - would hire again! :)" An Etsy seller who hired me to optimise three listings described me as professional and responsive, and said revisions were made promptly and communication was good throughout. If your shop is getting views but not sales, or you are starting a new shop and want it set up properly from day one, send me your shop link. I am happy to start with a free 15-minute audit.