Dennis S.

Technical content marketing expert with 7+ years in B2B SaaS and 16+ years across content, communications, and brand strategy. I build content and GTM systems for cybersecurity, healthtech cloud infrastructure, and nonprofit organizations that convert technical complexity into pipeline, not just readership. What I deliver: - Content Strategy & Execution: End-to-end content lifecycle from market research through performance optimization, across web, email, social, and video. - AI-Integrated Workflows: 50% reduction in content production time using a structured Claude, Gemini, and NotebookLM pipeline, without sacrificing editorial quality or brand voice. - Measurable Growth: 50% website traffic increase, 150% email subscriber growth, 267% social engagement growth, and 8% MQL-to-SQL conversion, each achieved and sustained at prior B2B SaaS roles. - Technical Translation: I turn complex product and security concepts into narratives that land with C-suite buyers, developers, and IT decision-makers alike. Proof points: - Led GTM content strategy behind an AWS partnership campaign that drove qualified pipeline growth for a cybersecurity platform. - Drove strategy and execution for Threat Modeling for Dummies, a Wiley Publishing partnership that achieved 40% download conversion and 8% MQL-to-SQL conversion. - Managed $400K annual marketing budgets with consistent ROI improvement. - Rebuilt a nonprofit's web presence, increasing traffic 30% and content discoverability 60% within 3 months. - Built a zero-to-one GTM stack for an HCBS healthtech client, generating a first client sale within 2 weeks of email launch. Subject Matter Expert for an AI-driven email marketing curriculum on Coursera. Industries: Cybersecurity, cloud security, DevOps, enterprise SaaS, healthtech, nonprofit, arts and culture, HR tech. Stack: HubSpot, Salesforce Pardot, Google Analytics, Ahrefs, Semrush, WordPress, Webflow, Adobe Creative Suite, Claude, Gemini, NotebookLM, Jira, Asana. Certifications: Adobe InDesign, Adobe Premiere Pro, Six Sigma White Belt, API Product Manager. If you need content that survives technical scrutiny, aligns teams, and still converts, let's talk.