Karen Jane B.
Static Ad Designer for DTC Brands | High-Converting Meta Creative
Stop the scroll. Secure the click. Scale your brand. Hi! I'm Karen✨ I help DTC brands dominate the feed with conversion-led design. I don't just "make graphics", I engineer high-impact static assets using Problem/Solution and Social Proof frameworks to drive measurable ROI. With experience designing for 8-figure DTC brands, I specialize in: ⚡️ 1.5s Hook Engineering: Designing visuals that stop the thumb instantly. ⚡️ Meta Ad Statics: Engineered for gold-standard Hook and Hold rates to maximize your ROAS. ⚡️ Native & "Ugly" Ads: Creating high-converting, low-fi assets (Notes app, Text threads, Reddit styles) that bypass ad blindness. ⚡️ Data-Driven Iteration: Using A/B testing insights to scale your winning creative hooks. My Toolkit: Design: Figma, Photoshop, Klaviyo, Canva, Freepik, Gemini Strategy: Direct-Response Psychology, Buyer Trigger Analysis. Efficiency: AI-powered workflows for rapid production. Looking for a designer who speaks the language of CTR and CPA? Send me a message and let’s create visuals that make your audience stop, feel, and click. 🚀
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $13k
Billed in all: $47,065$47k
$1.7k in the last 6 months
Across 9 contracts
Across 37 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Canva
Ranked by MRR among everyone on Upwork with the skill.
- #9Modern Style275 freelancers · 🇵🇭 #1Top 3%🇵🇭#1 of 24
- #44Social Media Graphic975 freelancers · 🇵🇭 #12Top 5%🇵🇭#12 of 297
- #92Digital Marketing Materials1,754 freelancers · 🇵🇭 #5Top 5%🇵🇭#5 of 132
- #166Brand Identity & Guidelines3,286 freelancers · 🇵🇭 #7Top 5%🇵🇭#7 of 138
- #178Layout Design4,279 freelancers · 🇵🇭 #20Top 4%🇵🇭#20 of 609
- #447Canva17,402 freelancers · 🇵🇭 #152Top 3%🇵🇭#152 of 6,542
- #515Logo Design17,289 freelancers · 🇵🇭 #30Top 3%🇵🇭#30 of 1,338
- #759Adobe Illustrator24,314 freelancers · 🇵🇭 #48Top 3%🇵🇭#48 of 1,897