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Karen Jane B.
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Karen Jane B.

Static Ad Designer for DTC Brands | High-Converting Meta Creative

Stop the scroll. Secure the click. Scale your brand. Hi! I'm Karen✨ I help DTC brands dominate the feed with conversion-led design. I don't just "make graphics", I engineer high-impact static assets using Problem/Solution and Social Proof frameworks to drive measurable ROI. With experience designing for 8-figure DTC brands, I specialize in: ⚡️ 1.5s Hook Engineering: Designing visuals that stop the thumb instantly. ⚡️ Meta Ad Statics: Engineered for gold-standard Hook and Hold rates to maximize your ROAS. ⚡️ Native & "Ugly" Ads: Creating high-converting, low-fi assets (Notes app, Text threads, Reddit styles) that bypass ad blindness. ⚡️ Data-Driven Iteration: Using A/B testing insights to scale your winning creative hooks. My Toolkit: Design: Figma, Photoshop, Klaviyo, Canva, Freepik, Gemini Strategy: Direct-Response Psychology, Buyer Trigger Analysis. Efficiency: AI-powered workflows for rapid production. Looking for a designer who speaks the language of CTR and CPA? Send me a message and let’s create visuals that make your audience stop, feel, and click. 🚀

🇵🇭Muntinlupa, Philippines$25/hr100% JSS4.63 (20)Since Aug 2021

Earnings and projects

MRR
$2.2k

Last 6 months ÷ 6

World#19,380 / 412k
🇵🇭Country#1,919 / 56.3k
Revenue, last 30 days
$1k

Last 6 months: $13k

World#41,606 / 412k
🇵🇭Country#8,285 / 56.3k
Total earnings
$45k

Billed in all: $47k

World#82,795 / 412k
🇵🇭Country#13,199 / 56.3k
Per project
$1.3k

$1.7k in the last 6 months

World#103,505 / 412k
🇵🇭Country#19,974 / 56.3k
Projects, last 6 months
8

Across 9 contracts

56% fixed44% hourly
World#24,500 / 412k
🇵🇭Country#1,271 / 56.3k
Projects in all
34

Across 37 contracts

49% fixed51% hourly
World#87,478 / 412k
🇵🇭Country#6,288 / 56.3k

Earnings, last 30 days

$47.1k+$1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$46k$47k$48kOct 8Oct 23Nov 7

Skill rankings: Top 3% in Canva

Ranked by MRR among everyone on Upwork with the skill.

  1. #9Modern Style275 freelancers · 🇵🇭 #1Top 3%
  2. #44Social Media Graphic975 freelancers · 🇵🇭 #12Top 5%
  3. #92Digital Marketing Materials1,754 freelancers · 🇵🇭 #5Top 5%
  4. #166Brand Identity & Guidelines3,286 freelancers · 🇵🇭 #7Top 5%
  5. #178Layout Design4,279 freelancers · 🇵🇭 #20Top 4%
  6. #447Canva17,402 freelancers · 🇵🇭 #152Top 3%
  7. #515Logo Design17,289 freelancers · 🇵🇭 #30Top 3%
  8. #759Adobe Illustrator24,314 freelancers · 🇵🇭 #48Top 3%