Johnny P.

I’m Johnny Palermo, a small business consultant and business coach. My approach starts with understanding your entire business, not just the immediate challenges you’re facing. Often, the first issue an owner notices is connected to deeper factors within the organization. That’s why I focus on learning about your company’s 𝗰𝘂𝗹𝘁𝘂𝗿𝗲, 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, and everyday 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 before offering solutions. My goal is to support business owners in building 𝘀𝘁𝗿𝗼𝗻𝗴, 𝗵𝗲𝗮𝗹𝘁𝗵𝘆 𝗰𝘂𝗹𝘁𝘂𝗿𝗲𝘀 that shape how teams work, how decisions are made, and how clients are served. Together, we’ll identify what’s really happening in your business, uncover root causes, and find practical steps forward. The 𝗵𝗼𝘂𝗿𝗹𝘆 𝗿𝗮𝘁𝗲 shown on my profile is a 𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗽𝗼𝗶𝗻𝘁, since my services vary considerably in scope and responsibility. For many of my engagements, I don’t track hours or charge by the hour. Most of my work is priced by the project or through an ongoing monthly arrangement, based on what your business needs and the work involved. 𝗖𝗢𝗥𝗘 𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 • Executive Coaching • Leadership Development • Business Coaching • Life Coaching & Personal Coaching 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 • Business Strategy • Strategic Planning • Business Planning • Business Plan Development • Business Model Development • Growth Strategy • Business Turnaround & Recovery • Financial Forecasting • Pricing Strategy 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 • Organizational Development • Organizational Culture • Leadership Alignment • Team Development • Employee Engagement 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 • Operations Consulting • Business Operations Strategy • Process Improvement • SOP Development • Workflow Development • Operations Management 𝗦𝗮𝗹𝗲𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 • Sales Strategy • Sales Process Development • CRM Strategy • Sales Team Training 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • QuickBooks Online • QuickBooks Online Setup • Chart of Accounts Setup • QuickBooks Cleanup • Catch-Up Bookkeeping • Monthly Bookkeeping • Bank & Credit Card Reconciliation • Financial Reporting • Financial Statements • Cash Flow Management • Budgeting & Forecasting • Fractional CFO • Payroll Setup & Administration • Gusto Payroll Setup & Administration • Strategic Tax Planning These management consulting capabilities are not separate services that I apply in isolation. They are connected, and I use the ones relevant to each owner’s situation while considering how changes in one part of the business will affect the others. 𝗪𝗛𝗬 𝗖𝗢𝗡𝗡𝗘𝗖𝗧𝗘𝗗 𝗚𝗨𝗜𝗗𝗔𝗡𝗖𝗘 𝗠𝗔𝗧𝗧𝗘𝗥𝗦 Hiring separate specialists for finance, operations, sales, and people can leave the owner responsible for coordinating advice from providers who never speak to one another. 𝗪𝗛𝗔𝗧 𝗤𝗨𝗔𝗟𝗜𝗙𝗜𝗘𝗦 𝗠𝗘 𝗧𝗢 𝗗𝗢 𝗧𝗛𝗜𝗦 𝗪𝗢𝗥𝗞 📌 More than 30 years of direct experience building businesses, leading multi-location operations, developing people and culture, designing processes, systems, and SOPs, growing sales, managing financials, completing business turnarounds, and selling companies 📌 Built more than ten businesses, three of which were sold 📌 Grew Gaskets Rock from owner-operator to three offices, more than 40 team members, and over 1,000 accounts across three states 📌 Held operational responsibility for multi-location automotive collision operations spanning 14 locations across four states 📌 Served as Director of Operations across a 25-location company, directly leading more than 150 teammates 📌 Consulted with clients across industries on business strategy, operational planning, process improvement, financial management, and business planning 📌 Hands-on with QuickBooks Online, QuickBooks Desktop, Gusto, Salesforce CRM, and LivePlan across financial management, sales operations, and business planning 📌 Industry experience includes automotive collision, construction and trades, distribution, service businesses, retail, real estate, and multi-location companies 𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞 ✅ Determine fit ✅ Understand the owner and the business ✅ Stabilize immediate risk ✅ Establish leadership readiness ✅ Build the connected strategic plan ✅ Culture-driven process execution ✅ Transfer ownership and measure performance with KPIs The engagement leaves the client with documented decisions, tools, responsibilities, and measures that can be maintained without permanent dependence on me. The intended result is a resilient, owner-led business that can make principled decisions, operate with greater consistency, support its people, understand its financial position, and grow without losing the culture or purpose that made the business worth building. 📩 Tell me what’s happening in your business, and we can determine where the work needs to begin.