Kenneth B.

Amazon PPC and full account management for dietary supplement, nutraceutical, and health and wellness brands. 14 years selling on Amazon, a 7-figure store of my own, and more than $30M in client revenue. Supplements are their own animal on Amazon. Restricted claims, ingredient compliance, suppression risk, and now Amazon's TIC (Testing, Inspection, and Certification) requirements. A campaign structure that works fine in home goods will quietly bankrupt a supplement brand, and a listing that reads well to a copywriter can get pulled over a single word. I have taken multiple sellers through TIC submission for dietary supplements, and I build ad strategy around what will stay live, not just what will convert. RECENT RESULTS (verifiable, full one-page case studies in my portfolio) Herbal supplement brand: revenue up 127% in 60 days, $15.5K to $35.3K per month, at a 49% net margin and 0.4% TACoS Emergency food brand: net profit up 109%, $5.4K to $11.3K per month, while cutting ad spend 75% from $12.9K to $3.3K Motorcycle safety brand: revenue up 60% and profit up 70% in a single month WHAT SETS ME APART I am not a virtual assistant and I am not an agency. I am a fellow seller who has invested my own money, made the mistakes, and validated every strategy in my own business before bringing it to a client account. My Master of Public Health is not decoration here: in this category, reading a claims risk correctly is worth as much as reading a search term report correctly. WHO I WORK WITH Established supplement, nutraceutical, and health and wellness brands selling on Amazon USA, typically 6 and 7 figure sellers who want profitable growth rather than raw sales volume. I also work across the UK and Canadian marketplaces. I am based in the United States. SERVICES Amazon PPC Management. Full audit, restructure, and ongoing management of Sponsored Products, Sponsored Brands, and Sponsored Display in the Amazon Advertising console. I work to a break-even ACoS per SKU rather than a blanket target, and I manage to TACoS and profitability rather than ROAS alone. Amazon Seller Central Account Management. Day to day ownership of the account: catalog, FBA and inventory planning, account health, pricing and Buy Box, and suppressed or stranded listings. Listing Optimization and Amazon SEO. Keyword research, indexing and backend search terms, titles and bullets built to Amazon's current character limits, plus A+ Content and Brand Store strategy. Supplement Compliance. Claim review, Supplement Facts panel alignment, COA and lab documentation, and Amazon's TIC testing and certification requirements. Product Launches. Launch structure that earns organic rank without burning the budget, including rank defense once you have it. Amazon Account Audits. A prioritized top to bottom review of PPC, listings, catalog, competitive position, and unit economics, delivered as an action plan rather than a data dump. Claude AI Integration for Amazon account and PPC management. BACKGROUND AND CREDENTIALS Master of Public Health (MPH) 14 years selling on Amazon, FBA and FBM Amazon Registered Service Provider PPC accounts managed from $1,000 per month to $250,000+ per month Helium 10, Jungle Scout, Sellerboard, and the Amazon Advertising console LET'S TALK. NO COST, NO OBLIGATION. I offer a free 30 minute intro call to understand your situation and tell you honestly whether and how I can help. I only take on clients where I am confident I can move the needle. Send me a message and let's get started. Kenneth Billings, MPH