Rajat S.

SEO and AI Search (AEO/GEO) Specialist | Google Ads, Meta Ads and ChatGPT Ads I help businesses and marketing agencies get found in three places: Google search results, AI answers in Google AI Overviews and ChatGPT, and paid placements on Google and Meta. I deliver this work as part of the Matrix Marketers team on Upwork. Most of my current projects are ongoing monthly engagements rather than one-off tasks, and my three longest current engagements have each passed 270 hours. WHAT I WORK ON 1. SEO - technical, on-page and local - Technical SEO audits: indexing, crawl issues, site structure, redirects and Core Web Vitals - On-page optimization of service pages, location pages and blog content - Keyword research and content planning built on search intent and competitor gaps - Local SEO for service-area businesses, including Google Business Profile - White-hat link building and backlink analysis - Recent platform work includes Webflow - Tools I use day to day: SEMrush, Screaming Frog, Google Search Console and GA4 2. AI search optimization (AEO / GEO) - Structuring pages and content so they can be cited in Google AI Overviews, ChatGPT and other AI answer engines - Question-led content, structured data and entity signals - Tracking how a brand appears in LLM answers, alongside normal rankings - Current work includes AEO and technical SEO for a Miami marketing agency's medical clients and AI SEO website optimization for Pitch Perfect Creative 3. Meta Ads - Facebook and Instagram - Campaign setup and management for lead generation and ecommerce - Audience targeting and segmentation, ad creative and ad copy testing - Lead campaigns that send enquiries straight to Messenger and Instagram DMs - Pixel setup and conversion tracking, reported against cost per lead and ROAS - Recent work includes Messenger and Instagram lead campaigns for a moving company, Facebook Ads for Moelle (knives and wooden cutting boards) and Meta Ads for Traders4Traders' clients in India 4. Google Ads - Search campaign setup, restructuring and audits - Keyword research, ad group structure and ad copy matched to landing pages - Conversion tracking and ongoing bid and campaign optimization - Recent work includes Google and Meta campaigns for RAS Infotech, a PPC campaign for ICOlaw.net to market a restaurant for sale, and Google and Facebook ads alongside SEO for a detailing business 5. ChatGPT Ads - Campaign setup and management on ChatGPT's advertising platform, planned alongside Google and Meta budgets so spend goes where the buyers are 6. Organic social media - Social media strategy and content planning for small businesses, run alongside their paid social campaigns FOR MARKETING AGENCIES - WHITE LABEL SEO I also work behind the scenes for agencies: delivering SEO and AEO on their client accounts, preparing monthly reports and handling client communication in the agency's name. One of my longest engagements is an agency partnership that began as a small paid trial and continued as ongoing hourly work. HOW I WORK - Measurement is part of delivery, not an extra: GA4, Google Search Console, Google Tag Manager and pixel setup come with SEO and ads work - Monthly reporting in plain language: what was done, what moved and what comes next - SEO and paid search planned together, so ads can cover valuable terms while organic rankings are being built SELECTED 2026 ENGAGEMENTS - Joe's High Quality Services: SEO plus Google and Facebook ads for a detailing and pressure washing business, ongoing since June, 270+ hours - ICOlaw.net: weekly website SEO, ongoing since April, 270+ hours, after a first PPC project - A marketing agency: white label SEO across its client accounts, including reporting and client communication, ongoing since March, 300+ hours - Miami Based Marketing Agency: SEO and AEO implementation for medical clients, including redirect mapping, schema and Google Business Profile work - Pitch Perfect Creative: AI SEO and GEO, structuring content for citation in ChatGPT and Google AI Overviews - Webflow site SEO for a long-term client: 160+ hours of technical and on-page work - Ellis and Associates: social media strategy INDUSTRIES THIS YEAR Legal, medical (through an agency), home services such as detailing, pressure washing and moving, ecommerce, and finance and trading. If you need SEO, AI search visibility or paid ads managed on an ongoing basis, or an agency partner who can deliver under your brand, send me your website and goals and I will reply with a short, specific plan.