Rojan S.

🌟 Are you looking for a data scientist or analyst who can turn data into actionable insights—fast? Or perhaps you're unsure where to begin? I help businesses and CMOs navigate from formulating the right hypotheses about their business to testing them with data-driven evidence, enabling well-calibrated decisions. Here are examples of business questions I commonly help answer: - Is my return on ad spend within a reasonable threshold for a particular channel? - How much should I allocate to each channel? - What is my Customer Acquisition Cost (CAC)? - What is the impact of a specific media channel? - What are my baseline sales over time? These questions may seem straightforward, but they are often vulnerable to bias and uncertainty. The answers depend heavily on: - What data you collect - The type of channels you use (online vs. offline) - The thresholds and assumptions you define These factors influence the choice of analytical methods—and in many cases, a combination of approaches is necessary to reach reliable conclusions. Let’s work together to bring clarity to your data and confidence to your decisions.