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Saad A.
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Saad A.

Content Strategist & Meta Ads Specialist | UGC Video Ads | B2B, DTC

Content Strategist and Meta Ads specialist for SaaS, B2B, DTC, and eCommerce brands. I build content strategy, Facebook Ads, and UGC ads that turn attention into leads and sales. Most brands don't have a content problem. They have a strategy problem. Posts go out, and ads get spent, but nothing connects to the offer, the buyer, or the funnel. As a Content Strategist, I fix that by building one system: the content you post, the Meta Ads you run, and the UGC creatives you test all work together. 🎯CONTENT STRATEGY - Social media content strategy: audience research, content pillars, positioning and brand voice - Monthly content calendars for LinkedIn, Instagram, Facebook and TikTok - Reel, TikTok and short-form video scripts with retention-focused hooks - B2B and SaaS content: LinkedIn thought leadership, product education and founder-led content - DTC and eCommerce content: product storytelling, launches and UGC-style posts - Content repurposing: one idea turned into Reels, carousels, Stories and posts 🎯META ADS AND FACEBOOK ADS - Meta Ads management: Facebook Ads and Instagram Ads, prospecting, retargeting and Advantage+ - Creative strategy: angles, hooks, briefs and weekly creative testing - Lead generation campaigns for SaaS and B2B, conversion campaigns for DTC and eCommerce - Meta Pixel, Conversions API and clear weekly reporting 🎯UGC VIDEO EDITING - UGC ads edited for Facebook, Instagram and TikTok, with 3 to 5 hook variations per video - Captions, B-roll, pacing and CTAs built for Reels, Stories and Feed - UGC creator briefs and scripts INDUSTRIES SaaS • B2B • DTC • eCommerce ✅HOW I WORK 1. Brand, audience and competitor research 2. Content strategy and a 30-day content calendar 3. Scripts, hooks and UGC briefs 4. Meta Ads launch and creative testing 5. Monthly review and optimization If you want a Content Strategist who also knows Meta Ads and UGC, let's talk. Send me your website, your main platform, and your goal (followers, leads, or sales), and I'll reply with 3 content angles and 1 ad idea you can test this week.

🇵🇰Karachi, Pakistan$15/hr100% JSS5.00 (2)Since Aug 2021

Earnings and projects

MRR
$388

Last 6 months ÷ 6

World#88,142 / 412k
🇵🇰Country#11,266 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $2.3k

Total earnings
$3.8k

Billed in all: $4.1k

World#277,380 / 412k
🇵🇰Country#32,429 / 52.9k
Per project
$1.3k

$1.2k in the last 6 months

World#105,898 / 412k
🇵🇰Country#9,053 / 52.9k
Projects, last 6 months
2
0% fixed100% hourly
World#88,922 / 412k
🇵🇰Country#17,052 / 52.9k
Projects in all
3

Across 4 contracts

25% fixed75% hourly
World#304,143 / 412k
🇵🇰Country#46,019 / 52.9k

Earnings, last 30 days

$4.1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4,000$4,250$4,500$4,750Oct 9Oct 24Nov 8

Skill rankings: Top 19% in Content Marketing Strategy

Ranked by MRR among everyone on Upwork with the skill.

  1. #15AI Research40 freelancers · 🇵🇰 #2Top 38%
  2. #15AI Strategy33 freelancers · 🇵🇰 #4Top 45%
  3. #244Content Marketing Strategy1,307 freelancers · 🇵🇰 #34Top 19%
  4. #371AI Content Writing1,517 freelancers · 🇵🇰 #50Top 24%
  5. #416Media Buying1,414 freelancers · 🇵🇰 #77Top 29%
  6. #458Creative Strategy1,968 freelancers · 🇵🇰 #43Top 23%
  7. #476Instagram Ad Campaign1,727 freelancers · 🇵🇰 #114Top 28%
  8. #483Facebook Marketing1,913 freelancers · 🇵🇰 #110Top 25%