Saad A.
Content Strategist & Meta Ads Specialist | UGC Video Ads | B2B, DTC
Content Strategist and Meta Ads specialist for SaaS, B2B, DTC, and eCommerce brands. I build content strategy, Facebook Ads, and UGC ads that turn attention into leads and sales. Most brands don't have a content problem. They have a strategy problem. Posts go out, and ads get spent, but nothing connects to the offer, the buyer, or the funnel. As a Content Strategist, I fix that by building one system: the content you post, the Meta Ads you run, and the UGC creatives you test all work together. 🎯CONTENT STRATEGY - Social media content strategy: audience research, content pillars, positioning and brand voice - Monthly content calendars for LinkedIn, Instagram, Facebook and TikTok - Reel, TikTok and short-form video scripts with retention-focused hooks - B2B and SaaS content: LinkedIn thought leadership, product education and founder-led content - DTC and eCommerce content: product storytelling, launches and UGC-style posts - Content repurposing: one idea turned into Reels, carousels, Stories and posts 🎯META ADS AND FACEBOOK ADS - Meta Ads management: Facebook Ads and Instagram Ads, prospecting, retargeting and Advantage+ - Creative strategy: angles, hooks, briefs and weekly creative testing - Lead generation campaigns for SaaS and B2B, conversion campaigns for DTC and eCommerce - Meta Pixel, Conversions API and clear weekly reporting 🎯UGC VIDEO EDITING - UGC ads edited for Facebook, Instagram and TikTok, with 3 to 5 hook variations per video - Captions, B-roll, pacing and CTAs built for Reels, Stories and Feed - UGC creator briefs and scripts INDUSTRIES SaaS • B2B • DTC • eCommerce ✅HOW I WORK 1. Brand, audience and competitor research 2. Content strategy and a 30-day content calendar 3. Scripts, hooks and UGC briefs 4. Meta Ads launch and creative testing 5. Monthly review and optimization If you want a Content Strategist who also knows Meta Ads and UGC, let's talk. Send me your website, your main platform, and your goal (followers, leads, or sales), and I'll reply with 3 content angles and 1 ad idea you can test this week.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.3k
Billed in all: $4,077$4.1k
$1.2k in the last 6 months
Across 4 contracts
Earnings, last 30 days
Skill rankings: Top 19% in Content Marketing Strategy
Ranked by MRR among everyone on Upwork with the skill.
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