Brendan B.

Email Marketer | Klaviyo + | Full Scale & Certified

Pay to get mediocre results or pay me to get your email marketing done well. I work with established brands that respect email and SMS like a serious revenue channel, not an afterthought. This is not working from the sidelines. I can audit the account, map the strategy, structure the flows, guide the design, build inside the platform, QA the logic, and help improve performance over time. My focus is primarily Klaviyo and ActiveCampaign because those are the platforms I trust when the goal is retention, automation, segmentation, and measurable performance. The goal is simple: More revenue from the audience you already paid to acquire. What I Can Help With Email & SMS Account Audits A proper audit should not be a vague list of “best practices.” I review what is actually happening inside your account and identify what is missing, what is underperforming, what is broken, and what should be prioritized first. This can include: ✅ Automation flow review ✅ Campaign strategy review ✅ Segmentation review ✅ Deliverability checks ✅ Signup form and popup review ✅ Copy and creative review ✅ Revenue opportunity mapping ✅ Klaviyo or ActiveCampaign setup recommendations You will not get a generic PDF full of recycled advice. You will get a clear plan for what should change and why. Automation Flows Flows are where most brands leave serious money on the table. A welcome flow should not just say “thanks for subscribing.” An abandoned cart flow should not just remind someone they forgot something. A post-purchase flow should not disappear after the order confirmation. Every flow needs a job. Every message needs a reason to exist. I can help plan, write, build, and QA flows such as: ✅ Welcome Flow ✅ Abandoned Checkout Flow ✅ Abandoned Cart Flow ✅ Abandoned Browse Flow ✅ Abandoned Site Flow ✅ Customer Thank You Flow ✅ Post-Purchase Education Flow ✅ Cross-Sell and Upsell Flow ✅ Replenishment Reminder Flow ✅ Winback Flow ✅ Sunset and Re-Engagement Flow ✅ Review Request Flow ✅ Back in Stock Flow Campaign Strategy & Execution Campaigns are not just “send something because it is Tuesday.” Good campaigns need timing, positioning, segmentation, copy, creative direction, and a clear reason for the customer to care. I can help with: ✅ Product launches ✅ Sales campaigns ✅ Seasonal campaigns ✅ Best-seller campaigns ✅ New arrival campaigns ✅ Content-led campaigns ✅ VIP and loyalty campaigns ✅ Replenishment campaigns ✅ List cleaning and re-engagement campaigns This includes campaign planning, copywriting, design direction, build support, QA, and performance review. Segmentation Sending the same email to everyone is usually where performance starts to die. The real money is in understanding who should receive what, when, and why. I can help build and apply segments such as: ✅ Engaged subscribers ✅ Recent purchasers ✅ Repeat customers ✅ High-value customers ✅ Product/category interest segments ✅ Winback audiences ✅ Unengaged 30, 60, 90+ day segments ✅ VIP customers ✅ Non-purchasers ✅ Nearly purchased audiences Segmentation is not there to make the account look sophisticated. It is there to improve relevance, protect deliverability, and increase revenue per send. Platforms I Work With My core platforms are: ✅ Klaviyo ✅ ActiveCampaign I have worked around other platforms, but I am not going to pretend they are all equal. If you are serious about e-commerce email marketing, Klaviyo is usually where I want to be. If your business needs a more flexible CRM and automation setup, ActiveCampaign can be a strong fit. The tool matters, but the thinking behind it matters more. Why Work With Me I have worked across strategy, copy, design direction, implementation, automation, segmentation, reporting, and client management. That means I am not only looking at whether an email “looks good.” I am looking at: ✅ Does the offer make sense? ✅ Is the timing right? ✅ Is the segment correct? ✅ Is the copy doing its job? ✅ Is the flow logic clean? ✅ Is the design helping or distracting? ✅ Is the customer getting the right message? ✅ Is this actually likely to make money? I also run my own agency and have built internal software to manage e-commerce marketing operations across campaigns, flows, creative, social, ads, client portals, approvals, and reporting. So when I talk about email marketing systems, I am not speaking theoretically. I have built and managed the operational side too. A Few Ways We Can Work Together You can bring me in for: ✅ A Klaviyo or ActiveCampaign audit ✅ A full flow buildout ✅ Campaign strategy and execution ✅ Email/SMS revenue optimization ✅ Segmentati