Courtney K.

I help fashion and retail brands grow and manage their ecommerce businesses without the cost of hiring a full-time Head of Ecommerce. With 10+ years of experience across fashion, retail, merchandising, marketing, buying, analytics and technology, I can step into an ecommerce business and take ownership of both strategy and execution — identifying what is limiting growth, building the roadmap, and making sure the work gets done. I can help with: • Ecommerce strategy and growth planning • Shopify store management and optimization • Digital merchandising and product assortment • Conversion rate optimization (CRO) • Ecommerce analytics, KPIs and reporting • Inventory, catalogue and product data management • SEO and onsite discoverability • Promotional and markdown strategy • Ecommerce technology and app selection • AI adoption and workflow automation • Agency, developer and vendor management • Ecommerce audits and strategic roadmaps My background combines hands-on retail experience with product and technology leadership. I hold an MBA from Warwick Business School, where my research focused on data-driven product development in luxury fashion. I am also the Founder & CEO of Prévoir, an AI-powered merchandising technology company developed through the AltaML Venture Studio. I have led the company from customer discovery through product development and commercialization, working directly with fashion brands and retailers to solve merchandising, inventory and ecommerce challenges. Prior to Prévoir, my career spanned fashion entrepreneurship, buying, merchandising, marketing and consulting. I've worked with organizations ranging from independent fashion businesses to global brands and retailers. I work best with fashion, apparel, beauty, luxury and lifestyle brands that have an established ecommerce business but need senior leadership to take it to the next level. You may not need another freelancer completing isolated tasks. You may need someone who can look at the entire ecommerce business, determine what matters most, coordinate the people responsible for it, and own the outcome. I am available for fractional Head of Ecommerce engagements, ecommerce audits, growth projects and ongoing advisory work.