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Zaniab B.
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Zaniab B.

Google Ads Expert | PPC Specialist for Lead Gen & Ecommerce

Google Ads expert and PPC specialist helping eCommerce brands and lead generation businesses get more sales, lower CPA, and higher ROAS. 3+ years managing Search, Shopping, and Performance Max campaigns. Top Rated with 100% Job Success. If your Google Ads account is spending money but not bringing in enough leads or sales, I can help you fix the structure, tracking, and targeting so every dollar works harder. 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗙𝗥𝗢𝗠 𝗔𝗖𝗖𝗢𝗨𝗡𝗧𝗦 𝗜'𝗩𝗘 𝗠𝗔𝗡𝗔𝗚𝗘𝗗 - Up to 13x ROAS with Search, Shopping, and Performance Max campaigns - $890K+ in tracked conversion value for an international travel business - £300K+ in tracked revenue across multiple eCommerce brands - $417K+ in ad spend managed on a single eCommerce account - 50%+ lower CPA through account restructuring, keyword refinement, and audience optimization 𝗪𝗛𝗔𝗧 𝗜 𝗖𝗔𝗡 𝗛𝗘𝗟𝗣 𝗪𝗜𝗧𝗛 Campaign Setup & Management - Google Ads campaign setup from scratch - Google Ads account audits and restructuring - Search Ads, Google Shopping Ads, and Performance Max (PMax) - Display, YouTube, and Demand Gen campaigns - Dynamic remarketing 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 & 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 - Google Merchant Center setup and management - Product feed optimization - Merchant Center disapproval and suspension fixes 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 - Conversion tracking setup and audits - GA4 and Google Tag Manager - Enhanced Conversions 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 - Keyword research and negative keyword management - Audience targeting and segmentation - Bid strategy and budget allocation - Ad copy writing and A/B testing - Landing page and conversion rate optimization recommendations 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗜𝗘𝗦 𝗜'𝗩𝗘 𝗪𝗢𝗥𝗞𝗘𝗗 𝗜𝗡 eCommerce, healthcare, legal services, travel, home improvement, immigration services, and local service businesses, with clients across the USA, UK, Canada, Australia, France, Italy, Spain, and Iceland. 𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞 Whether you need a full Google Ads campaign setup or an ongoing Google Ads manager for your existing account, I build SEM and PPC campaigns that are structured properly, tracked accurately, and optimized based on real performance data, not guesswork. ✔ Accurate tracking first, so decisions are based on real numbers ✔ Clear weekly or monthly reporting ✔ Honest communication about what's working, what isn't, and what's next ✔ Fast replies and overlap with US, UK, EU, and Australian time zones ✔ Long-term focus on profitable growth, not just quick wins 𝗟𝗘𝗧'𝗦 𝗧𝗔𝗟𝗞 Want a second opinion on your Google Ads account? Send me your website and monthly ad budget, and I'll share a few quick improvement ideas. No obligation.

🇵🇰Jhelum, Pakistan$15/hr100% JSS4.26 (11)Since Aug 2021

Earnings and projects

MRR
$1.2k

Last 6 months ÷ 6

World#40,426 / 412k
🇵🇰Country#4,738 / 52.9k
Revenue, last 30 days
$1.3k

Last 6 months: $7.3k

World#34,148 / 412k
🇵🇰Country#4,018 / 52.9k
Total earnings
$8.8k

Billed in all: $9.2k

World#207,193 / 412k
🇵🇰Country#22,542 / 52.9k
Per project
$439

$725 in the last 6 months

World#194,931 / 412k
🇵🇰Country#21,226 / 52.9k
Projects, last 6 months
10

Across 11 contracts

73% fixed27% hourly
World#18,298 / 412k
🇵🇰Country#4,198 / 52.9k
Projects in all
20

Across 22 contracts

77% fixed23% hourly
World#133,449 / 412k
🇵🇰Country#22,130 / 52.9k

Earnings, last 30 days

$9.2k+$1.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$7k$8k$9k$10kOct 9Oct 24Nov 8

Skill rankings: Top 10% in Google AdSense

Ranked by MRR among everyone on Upwork with the skill.

  1. #18Google Keyword Planner169 freelancers · 🇵🇰 #4Top 11%
  2. #46Google AdSense461 freelancers · 🇵🇰 #4Top 10%
  3. #118Google Local Business Optimization799 freelancers · 🇵🇰 #24Top 15%
  4. #150Google Merchant Center763 freelancers · 🇵🇰 #18Top 20%
  5. #226Google Ads Account Setup1,074 freelancers · 🇵🇰 #21Top 21%
  6. #243Google Ads Audit1,171 freelancers · 🇵🇰 #24Top 21%
  7. #262Google Ad Manager1,806 freelancers · 🇵🇰 #32Top 15%
  8. #323Google Ads Account Management1,516 freelancers · 🇵🇰 #36Top 21%