Praisha S.
Google Ads & Meta Ads Specialist | PPC & Lead Generation
🚀 𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗼𝗿 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 𝗯𝘂𝘁 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗹𝗲𝗮𝗱𝘀, 𝘀𝗮𝗹𝗲𝘀, 𝗼𝗿 𝗮 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 𝗿𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱? 🚀 I help businesses turn paid advertising into a consistent customer acquisition channel through strategic Google Ads and Meta Ads management. I'm a Certified Google Ads & Meta Ads Specialist with 11+ years of experience in performance marketing, PPC campaign management, lead generation, and conversion tracking. My focus is not just on getting clicks. It's attracting the right audience, generating qualified leads, tracking conversions accurately, and improving campaign performance while controlling advertising costs. 💢 𝗖𝗔𝗠𝗣𝗔𝗜𝗚𝗡 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝑯𝒆𝒓𝒆 𝒂𝒓𝒆 𝒆𝒙𝒂𝒎𝒑𝒍𝒆𝒔 𝒐𝒇 𝒓𝒆𝒔𝒖𝒍𝒕𝒔 𝒇𝒓𝒐𝒎 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔 𝑰'𝒗𝒆 𝒎𝒂𝒏𝒂𝒈𝒆𝒅: • Reduced Cost Per Lead by 47% for a home services business. • Improved ROAS from 2.1x to 5.3x through strategic campaign restructuring. • Managed Google Ads campaigns for lead generation and local service businesses. • Managed Meta Ads campaigns focused on audience targeting, lead generation, and performance optimization. 💢 𝗚𝗢𝗢𝗚𝗟𝗘 𝗔𝗗𝗦 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 • Google Search Ads • Google Display Ads • Google Shopping Ads • Performance Max Campaigns • YouTube Ads • Keyword Research & Competitor Analysis • Negative Keyword Optimization • Ad Copywriting & A/B Testing • Remarketing & Retargeting • Conversion Tracking • Google Tag Manager & Google Analytics • Landing Page & Conversion Optimization 💢 𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 & 𝗠𝗘𝗧𝗔 𝗔𝗗𝗦 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 • Facebook & Instagram Advertising • Meta Ads Campaign Setup • Lead Generation Campaigns • Ecommerce Advertising • Custom & Lookalike Audiences • Audience Research & Targeting • Retargeting Campaigns • Creative & Audience Testing • Meta Pixel & Conversion Tracking • Campaign Optimization & Performance Analysis 💢 𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞 1. Research & Audit: Understand your business, target audience, competitors, existing campaigns, and advertising goals. 2. Strategy: Develop a campaign strategy based on your objectives, budget, audience, and customer journey. 3. Campaign Setup: Build campaigns, ad groups, keywords, audiences, ad creatives, targeting, and bidding strategies. 4. Tracking: Configure conversion tracking to measure leads, purchases, calls, forms, and other important actions. 5. Optimization: Monitor CTR, CPC, CPL, CPA, conversion rates, and ROAS to identify opportunities for improvement. 6. Scaling: Increase investment in profitable campaigns while controlling inefficient advertising spend. 💢 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦𝗘𝗦 𝗜 𝗖𝗔𝗡 𝗛𝗘𝗟𝗣 • Local Service Businesses • Home Services • Medical Spas & Aesthetic Clinics • Ecommerce Brands • B2B Businesses • Lead Generation Businesses • Professional Service Providers 💢 𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘? • 11+ years of performance marketing experience. • Certified Google Ads & Meta Ads Specialist. • Focus on measurable business results. • Data-driven campaign management. • Conversion tracking and performance analysis. • Clear communication and ongoing optimization. Whether you need a new Google Ads campaign, Meta Ads lead generation, an existing campaign audit, or ongoing PPC management, I can help. 𝐋𝐄𝐓'𝐒 𝐃𝐈𝐒𝐂𝐔𝐒𝐒 𝐘𝐎𝐔𝐑 𝐏𝐑𝐎𝐉𝐄𝐂𝐓 Send me a message with your website, business goals, advertising budget, and current challenges. I'll review your requirements and suggest a practical advertising strategy to help you generate better results. 🛠️ 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 Google Ads | Facebook Ads | Meta Ads | PPC | Lead Generation | GA4 | Google Tag Manager | Conversion Tracking | Google Search Ads | Google Display Ads | Google Shopping Ads | Performance Max | Remarketing | Keyword Research | Competitor Research | Ad Copywriting | Landing Page Optimization | Facebook/Instagram Ads | Audience Targeting | Retargeting | Campaign Scaling | ROAS Optimization | CPL/CPA Optimization | A/B Testing 📩 𝑺𝒆𝒏𝒅 𝒎𝒆 𝒂 𝒎𝒆𝒔𝒔𝒂𝒈𝒆 𝒂𝒏𝒅 𝒕𝒆𝒍𝒍 𝒎𝒆 𝒘𝒉𝒂𝒕 𝒚𝒐𝒖'𝒓𝒆 𝒄𝒖𝒓𝒓𝒆𝒏𝒕𝒍𝒚 𝒓𝒖𝒏𝒏𝒊𝒏𝒈, 𝒚𝒐𝒖𝒓 𝒎𝒂𝒊𝒏 𝒄𝒉𝒂𝒍𝒍𝒆𝒏𝒈𝒆, 𝒂𝒏𝒅 𝒚𝒐𝒖𝒓 𝒕𝒂𝒓𝒈𝒆𝒕. 𝑰'𝒍𝒍 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒊𝒅𝒆𝒏𝒕𝒊𝒇𝒚 𝒕𝒉𝒆 𝒃𝒆𝒔𝒕 𝒏𝒆𝒙𝒕 𝒔𝒕𝒆𝒑 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝑮𝒐𝒐𝒈𝒍𝒆 𝑨𝒅𝒔, 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 𝑨𝒅𝒔, 𝒐𝒓 𝑴𝒆𝒕𝒂 𝑨𝒅𝒔 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.2k
Billed in all: $3,721$3.7k
$2.2k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 24% in Social Media Advertising
Ranked by MRR among everyone on Upwork with the skill.
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- #428Google Shopping1,118 freelancers · 🇮🇳 #135Top 38%🇮🇳#135 of 290
- #450A/B Testing1,603 freelancers · 🇮🇳 #58Top 28%🇮🇳#58 of 168
- #503Keyword Research1,930 freelancers · 🇮🇳 #142Top 26%🇮🇳#142 of 399
- #515Google Ad Manager1,806 freelancers · 🇮🇳 #162Top 29%🇮🇳#162 of 439
- #657Ecommerce Marketing1,960 freelancers · 🇮🇳 #79Top 34%🇮🇳#79 of 209
- #728Facebook Ad Campaign2,495 freelancers · 🇮🇳 #172Top 29%🇮🇳#172 of 423